ILOILO — Iloilo City welcomed a major addition to its retail landscape as Sports Direct opened its first store in Visayas and Mindanao. The new outlet at Festive Walk Mall promises a comprehensive selection of sportswear, footwear, and gear for athletes and active lifestyle enthusiasts.
A New Sports Destination in Iloilo
The store's grand opening on September 18, 2026, drew crowds eager to explore the space. Operating from 10 AM to 9 PM daily, Sports Direct offers a wide range of products designed to support training, competition, and everyday fitness routines.
Shoppers can find apparel and equipment from leading global brands under one roof. The store aims to become a one-stop destination for those seeking quality sports gear without traveling outside the region.
First in Visayas and Mindanao
The opening marks a milestone for the region as Sports Direct expands beyond Metro Manila. Its decision to choose Iloilo as the first location in the Visayas and Mindanao reflects confidence in the city's growing retail market and active population.
Festive Walk Mall continues to attract top brands, solidifying its reputation as a premier lifestyle hub. The arrival of Sports Direct adds to the mall's diverse tenant mix, enhancing its appeal to shoppers and tourists alike.
Local sports enthusiasts no longer need to order online or travel far to access premium athletic brands. The store provides immediate access to products that cater to various sports and fitness activities.
What Shoppers Can Expect
The store carries a wide array of sportswear, including performance shirts, shorts, and shoes. Dedicated sections for running, basketball, pickleball and outdoor activities make it easy for customers to find what they need.
Footwear options range from running shoes to training sneakers, with sizes and styles for men, women, and children. Accessories such as bags, water bottles, and fitness trackers are also available.
Knowledgeable staff are on hand to assist shoppers in selecting the right gear for their specific needs. The store's layout encourages exploration and discovery, making shopping an enjoyable experience.
Boosting Iloilo's Retail and Lifestyle Scene
The entry of Sports Direct underscores Iloilo's emergence as a vibrant commercial center in Western Visayas. The city's growing economy and active lifestyle culture make it an ideal market for sports retail.
As more national and international brands recognize Iloilo's potential, the city strengthens its position as a shopping destination. Sports Direct's arrival is a welcome boost to the local retail sector.
