CEBU CITY — SM Seaside City Cebu is honoring the cherished grandparents of Cebuano families with a multi-day celebration from September 1 to 13, 2026. The event, aptly called "Lolo & Lola's Day," offers a variety of activities designed to create lasting memories and celebrate the important role of elders in Filipino families.
A Festival of Family and Gratitude
The celebration is part of SM Supermalls' nationwide campaign to foster multigenerational bonding. It provides a dedicated space for families to honor their grandparents through music, entertainment, and spiritual thanksgiving. The event recognizes the deep cultural importance of respect for elders in the Philippines.
The festivities are spread across various locations within the mall complex. SM Seaside Cinemas will host a special Grandparents Day Film Festival. The Upper Ground Floor of the Mountain Wing will feature interactive photo spots and live music. The Chapel of San Pedro Calungsod will be the venue for a special Gratitude Mass.
Groovy Grannies and Nostalgic Snap Spots
A highlight of the celebration is the "Groovy Grannies" live entertainment. These sessions, scheduled for September 5, 6, 12, and 13 at 2:00 PM, will feature retro tunes and throwback classics. The performances are designed to bring back fond memories and create a lively, joyful atmosphere.
Families can also visit the "Grannies Snap Spot" from September 5 to 13. This interactive photo booth features a retro-themed backdrop, perfect for taking keepsake photos with Lolo and Lola. It is a wonderful opportunity to capture a special moment together.
A Special Tribute Through Film
The Grandparents Day Film Festival runs from September 1 to 13 at SM Seaside Cinemas. The screenings are catered for senior citizens and family viewing. It offers a comfortable and accessible cinematic experience for all generations to enjoy together.
This focus on cinema provides a relaxed activity that grandparents and grandchildren can share. It is a chance to bond over a good story in a comfortable setting. The film festival adds a touch of classic family entertainment to the celebration.
Culminating in a Mass of Thanks
The celebration reaches its spiritual peak on September 13 with a special Thanksgiving Mass at the Chapel of San Pedro Calungsod. This mass is dedicated to grandparents and senior community members. It is a moment for families to offer prayers and express gratitude for their elders.
The inclusion of a religious ceremony highlights the deep faith and family values prevalent in Filipino culture. It provides a solemn and meaningful conclusion to the week-long festivities. The mass underscores the event's purpose beyond mere entertainment.
Honoring the Pillars of the Family
In Filipino society, grandparents are revered as family matriarchs and patriarchs. They play a vital role in child-rearing and passing down traditions. Events like "Lolo & Lola's Day" at SM Seaside City Cebu serve as a public acknowledgment of their invaluable contributions.
SM Supermalls also shows its commitment to the elderly through its SM Cares Casual Employment for Senior Citizens Program. This program employs senior citizens as mall greeters and ushers nationwide. The Grandparents Day celebration is another extension of this advocacy.

