The story of
Power Plant Mall · Power Plant Mall, Rockwell Center, Makati City
Since 1994
Pepper Lunch was created in Japan in 1994 by chef Kunio Ichinose as a 'fast-steak' concept: raw beef, rice, and butter served on a 260-degree iron plate so diners sizzle their own meal at the table. The Philippine franchise opened its first store at Rockwell's Power Plant Mall on May 16, 2008 and popularized the Beef Pepper Rice across Metro Manila's malls, alongside its quick-service Pepper Lunch Express format.

Part of Pepper Lunch
See the brand and its other locations.