SICOGON ISLAND, Carles, Iloilo — Governor Arthur Defensor Jr. has unveiled a bold plan to transform this coastal gem into a community‑led tourism destination. During a dialogue with local leaders and fisherfolk on July 21, 2026, he asked residents directly: “Are you interested in accommodating visitors?”
A New Vision for Sicogon
The governor presented his “Fun, Foodie, Friendly sa Kabanwahanan for MoRProGRes” campaign, designed to turn barangays into tourism hubs. He said the province will improve water systems, health centers, and roads to make communities guest‑ready. The goal is to empower locals to host overnight stays rather than rely solely on large resorts.
The dialogue gathered Carles Mayor Arnold Betita II, Provincial Administrator Raul Banias, and barangay captains from Alipata, Buaya, and San Fernando. Representatives from fisherfolk organizations also attended, voicing their hopes and concerns. The open forum set the tone for a tourism model built on shared ownership and community pride.
Infrastructure That Welcomes Guests
Governor Defensor committed to providing vital infrastructure to support the program. Access roads will be improved to ease travel for both residents and tourists. Health centers and water systems will be upgraded, ensuring that barangays can offer safe and comfortable stays. These public investments lay the foundation for sustainable hospitality.
The province will also assist in developing local accommodation facilities that reflect the island’s charm. Small homestays and community‑run lodgings will offer an authentic experience far from commercialized resorts. The plan envisions tourists waking up to the sound of waves and a friendly Ilonggo welcome.
A Living Museum of Fisherfolk Tradition
Carles is a coastal municipality, and the fishing communities will become a cultural attraction. The governor plans to showcase the barangays as a “Living Museum of Fisherfolk Tradition.” Visitors will witness artisanal fishing, seafood drying, and boat‑building — living practices that have sustained generations.
The program invites tourists to participate in daily activities like pulling nets or preparing fresh catch. This immersive approach gives travelers a deeper appreciation of Ilonggo coastal life. It also creates new income streams for families who depend on the sea.
Ongoing Dialogue with Private Developers
The transformation comes at a crucial time. Earlier this year, the island’s private resort operator closed its luxury properties, displacing workers and dimming tourism prospects. Governor Defensor assured stakeholders that the province will mediate between the community and Ayala Land to resolve long‑standing land and livelihood issues.
Representatives from Ayala Land attended the dialogue, signaling willingness to cooperate. The governor stressed that all parties must work together to protect Sicogon’s future. By balancing private investment with community rights, the province aims to build a more resilient tourism economy.
A Model for Coastal Tourism
The Sicogon initiative is part of a broader provincial strategy to decentralize tourism. The recently ground‑broken Bancal Port Food Hub will provide a marketplace for local seafood and handicrafts, enhancing the visitor experience. With its pristine beaches and rich culture, Sicogon is poised to become a blueprint for sustainable, people‑centered tourism in Western Visayas.
