BGC has no shortage of places to shop, dine, and spend the day, but its newest retail attraction offers something a little more playful. Hamleys, the iconic British toy retailer, has opened a new flagship store at Bonifacio High Street, bringing more than 15,000 toys and several interactive experiences to one of the city's busiest lifestyle destinations. Spanning 530 square meters, the new flagship is more than a traditional toy store. With immersive play areas, recognizable installations, and spaces designed for hands-on experiences, it gives families and visitors another reason to add BGC to their weekend plans.
A Bigger Hamleys Experience in the Heart of BGC
The new store is Hamleys' second location in the Philippines, following its first Manila store at Central Square. Located on the third floor of the B7 Building at Bonifacio High Street, the flagship brings the brand's signature red-and-white design to a larger space.
With thousands of toys under one roof, the store offers plenty for children and collectors to explore. Its selection includes toys, games, plushies, educational products, and popular licensed characters, making the destination appealing to different age groups.
More Than Just a Toy Store
What makes the new Hamleys particularly interesting is its focus on experiential retail. Instead of simply browsing shelves, visitors can interact with dedicated spaces created around play and imagination. Among the flagship's attractions are the Ralleyz remote-controlled car racetrack, a LEGO Playlab, a London double-decker bus installation, and an experiential Barbie Zone featuring boutique and salon-inspired activities. These features turn a simple shopping trip into something closer to a family activity.
Have You Seen the London Double-Decker Bus Inside?
One of the store's most recognizable installations is its red London double-decker bus, bringing a touch of Hamleys' British identity into the BGC shopping experience. The installation also adds a playful visual element to the store, giving visitors another memorable feature to discover while exploring the different sections.
