Cebu — Cebu Landmasters, Inc. (CLI) is gearing up for an aggressive second-half expansion, lining up more than 11 new projects valued at an impressive P25 billion. Driven by robust underlying demand across provincial markets and a remarkable sell-through rate of 95 percent across its existing portfolio, the leading VisMin developer is replenishing its residential inventory with over 5,600 new units. As regulatory approvals clear, the upcoming rollout will span key regional hubs while marking the company's highly anticipated strategic entry into Luzon with its debut project in Pasig City.
Replenishing Inventory Amid Sizzling Regional Demand
During a recent media briefing, CLI President and CEO Jose Franco Soberano described the first half of the year largely as a timing shift, noting that regulatory delays in Licenses to Sell pushed several project releases into the latter half of the year. Despite limited fresh inventory during that window, robust buyer demand pushed the company’s property-for-sale portfolio to a 95 percent sell-through rate as of June 30, up from 92 percent the previous quarter. The upcoming P25-billion pipeline will introduce more than 5,600 residential units across dynamic growth centers including Cebu, Mactan, Ormoc, Butuan, Davao, and Panglao.
Historic Expansion Into Luzon and New Townships
Beyond reinforcing its stronghold in the Visayas and Mindanao, CLI is embarking on a major geographic diversification by expanding beyond its regional base. The company is preparing to break ground on its very first project in Pasig City, signaling a bold step into the competitive Luzon market. Alongside residential rollouts, CLI is launching two new master-planned estates that will further cement its reputation as a visionary community builder. These strategic moves allow the developer to capture fresh demographics while maintaining strong fundamentals in regions boasting higher-than-average GDP growth.
Surging Recurring Income and Financial Resilience
While residential sales remain the bedrock of CLI’s operations—accounting for P9.7 billion in real estate sales and maintaining a solid 50 percent gross profit margin—the company's recurring income streams are experiencing explosive growth. Leasing revenues surged 49 percent to P162 million, fueled by newly operational assets such as The Paragon Davao Lifestyle Mall and a wider tenant base. Simultaneously, hotel revenues climbed 15 percent to P231 million, bolstered by strong occupancy rates and the successful debut of the Radisson RED Cebu Mandaue. Supported by these diversified revenue platforms, CLI is well-positioned to sustain its long-term growth momentum.
