PHILIPPINES — The country's longest-running domestic tourism fair, the 37th Philippine Travel Mart (PTM), officially opened on Friday, September 4, 2026, at the SMX Convention Center. Running until Sunday, September 6, the event invites every traveler to discover the diverse wonders of the Philippines, from Luzon to Mindanao.
A Celebration of Philippine Diversity
Organized by the Philippine Tour Operators Association (PHILTOA) in partnership with the Department of Tourism (DOT) and the Tourism Promotions Board (TPB), this year's fair features 307 exhibitors. These exhibitors offer discounted hotel stays, flight deals, tour packages, and curated travel services tailored for every kind of explorer. The theme, "Nurturing the NextGen Tourism: Discover Your Philippines," sets the tone for a fresh, exciting approach to local travel.
The DOT's regional offices are showcasing the best of their areas. Visitors can explore destinations from the mountain terraces of Luzon to the pristine beaches of the Visayas and the rich cultural heritage of Mindanao. This is a rare chance to see the entire archipelago represented under one roof, making trip planning easier and more inspiring.
Exploring the Regions, One Booth at a Time
The fair serves as a vibrant showcase of Filipino culture and natural beauty. Interactive exhibits and cultural performances bring each region's unique identity to life. Travelers can sample regional gastronomy highlights, such as Samar's intriguing "Secret Kitchens," and discover local crafts and products.
For those dreaming of specific adventures, the booths offer a wealth of information. Whether it's island hopping in Palawan, diving in Cebu, or food tripping in Iloilo, the PTM connects visitors with the experts who know these places best. It is an immersive experience that fuels wanderlust and provides practical tools to turn dreams into itineraries.
Deals for Every Explorer
One of the biggest draws of the Philippine Travel Mart is the access to exclusive promotions. Visitors can take advantage of direct-to-consumer travel deals, including discounted accommodations at major hotel chains and boutique eco-lodges. Airlines are also offering special fares, making that long-planned trip more affordable.
Tour operators and booking platforms are on hand to curate personalized travel experiences. From solo backpacking adventures to family-friendly resort packages, there's something for every budget and travel style. These deals are often exclusive to the fair, making it a must-attend event for savvy travelers.
Beyond Business: A Public Celebration
While the PTM is an important business-to-business networking hub for the tourism industry, it is fundamentally open to the public. The event is designed to boost domestic travel and encourage Filipinos to explore their own country. The Department of Tourism emphasizes inclusivity, ensuring that the benefits of tourism reach local communities.
Tourism Secretary Dita Angara-Mathay highlighted the fair's role in connecting travelers with Filipino communities. This connection generates opportunities throughout the tourism value chain, from local guides to small businesses. By choosing to travel within the Philippines, visitors are directly contributing to the nation's economic growth and cultural preservation.
An Invitation to Explore
The 37th Philippine Travel Mart is more than a trade show; it is an open invitation. It calls on every traveler to discover the stories, flavors, and landscapes that make the Philippines unique. With only three days, visitors are encouraged to plan their visit and explore all the possibilities.
Don't miss the chance to plan your next unforgettable journey. The PTM runs until Sunday, September 6, at the SMX Convention Center in Pasay City. Come and discover your Philippines.
