Cebu — The Queen City of the South recently transformed into a vibrant showcase of achievement as the 3rd ProgreCEBU Awards honored the trailblazers driving the province's economic and cultural growth. Held at the Bai Hotel in Mandaue City, the prestigious annual event brought together key leaders from tourism, corporate sectors, healthcare, and the arts. Organized by The Freeman in steadfast partnership with the Mandaue Chamber of Commerce and Industry (MCCI), this year's installment expanded its reach to celebrate culinary trailblazers featured in the inaugural Michelin Guide Manila and Environs & Cebu.
Honoring Sustainable Tourism and Corporate Leadership Landmarks
Among the evening's highest accolades, the municipality of Moalboal in southern Cebu was presented with the Most Distinguished Destination Award for its exemplary balance of coastal resource preservation and booming eco-tourism. Renowned worldwide for its breathtaking sardine run and thriving marine sanctuaries, the town successfully demonstrated how local governance can protect natural habitats while generating sustainable livelihoods for residents. Meanwhile, Cebu Landmasters Inc. founder and Chairman Jose Soberano III was honored as the Most Distinguished Individual for his visionary leadership, steering his company to become one of the premier regional property developers in the nation.
Spotlighting World-Class Flavors and Michelin-Recognized Eateries
A major highlight of the 2026 ceremony was the special tribute given to local dining institutions that secured spots in the inaugural Michelin Guide Manila and Environs & Cebu. Esteemed eateries recognized under the coveted Bib Gourmand and Michelin Selected categories—including popular spots like The Pig & Palm, Abaseria Deli & Cafe, and CUR8—received formal plaques for delivering exceptional flavors at great value. Organizers noted that these culinary achievements cement Cebu's burgeoning reputation as a premier gastronomic capital, drawing food enthusiasts from all corners of the globe to experience authentic, world-class island cuisine.
Fostering Flourishing Public-Private Partnerships for Future Growth
Chamber leaders emphasized that the enduring success of the ProgreCEBU Awards lies in the deep, collaborative synergy between media institutions and the local business community. MCCI President Barbara Gothong-Tan highlighted that recognizing inspiring stories of dedication encourages upcoming entrepreneurs and institutions to aim higher and serve better. As regional stakeholders continue to champion innovation across every sector, these symbols of excellence ensure that Cebu's progressive momentum remains unstoppable, inclusive, and globally competitive.
