MAKATI CITY — The Kadiwa ng Pangulo bazaar brought affordable food products closer to Makati residents on Monday, September 14, 2026, at the Makati City Hall Quadrangle. The market offered PHP 20 rice alongside fresh vegetables, fruits, fish, and meat, giving families an opportunity to purchase essential goods at accessible prices. Held as part of the continuing celebration of President Ferdinand Marcos Jr.’s birthday, the activity provided residents with a convenient way to manage their daily food needs.
Connecting Farmers Directly With Consumers
The bazaar also provided local farmers and producers with a venue to bring their products directly to consumers. By reducing the role of middlemen, the setup can help producers receive a fairer share from their goods while allowing shoppers to access agricultural products at more affordable prices. The market remained open until 6:00 PM, giving residents sufficient time to visit after completing their daily activities. The city government also encouraged Makatizens to support local farmers and producers by purchasing their goods at the community market.
Making Everyday Food More Affordable
For households dealing with rising food expenses, the Kadiwa bazaar offered an opportunity to stretch their budgets while purchasing fresh and essential products. The P20 Rice Program was particularly beneficial to qualified sectors, including senior citizens, persons with disabilities, solo parents, and 4Ps beneficiaries. Beyond providing lower-priced food, the initiative contributes to food security by making basic commodities more accessible within the community. Residents were also encouraged to bring eco-friendly bags, supporting more sustainable shopping habits during the market day.
Supporting Food Security and Local Livelihoods
The Kadiwa ng Pangulo program brings together consumers, agricultural producers, and government agencies in an effort to make food more accessible while supporting local livelihoods. Regular market activities can provide farmers and producers with additional opportunities to reach consumers directly and expand their market. For Makati residents, initiatives like the Kadiwa bazaar offer practical assistance with everyday expenses while strengthening connections between communities and local producers. The program demonstrates how accessible food markets can contribute to both household welfare and a more inclusive local economy.
