MAKATI CITY — Anime fans across the Philippines have a landmark date to mark on their calendars: October 16, 2026. On that day, Animate, Japan’s leading specialty retailer for anime, manga, and character merchandise, will officially open its first Philippine store at Level 3 of One Ayala in Makati. The opening marks the brand’s third venture into Southeast Asia, following successful branches in Thailand and Malaysia. For Filipino fans who once had to travel abroad to shop for authentic goods, the wait is finally over.
A Store Built for the Local Fandom
Animate Manila will offer a curated selection of products that reflect the depth and diversity of Japanese pop culture. Shoppers can expect official character merchandise, popular manga titles, high-quality video and audio releases, and collectibles spanning mainstream series and exclusive limited-edition items. The store’s layout and product mix are designed to serve both dedicated collectors and casual fans exploring the world of anime for the first time. This inclusive approach reflects Animate’s global strategy of making Japanese entertainment accessible to audiences worldwide. The brand currently operates 126 stores across Japan and has expanded to 17 cities internationally. Its decision to establish a presence in the Philippines signals growing recognition of the country’s vibrant and engaged anime community. For Makati, the arrival of a global retailer of this caliber adds another dimension to the city’s reputation as a destination for lifestyle, entertainment, and cultural retail.
A Prime Location for a Passionate Community
One Ayala’s strategic position makes it an ideal home for Animate Manila. The complex is directly connected to the MRT Ayala Station and includes a major bus terminal, ensuring easy access for fans from across Metro Manila and nearby provinces. The Level 3 location places the store within a dynamic retail environment that already attracts office workers, shoppers, and commuters daily. This accessibility lowers the barrier for fans who want to visit regularly, whether to browse new arrivals or hunt for rare finds. The store will operate from 10:00 AM to 9:00 PM from Monday to Thursday, and from 10:00 AM to 10:00 PM from Friday to Sunday. These extended weekend hours accommodate the leisure schedules of students and working professionals. Special opening campaigns and promotions are also planned, giving early visitors additional reasons to celebrate the store’s debut.
What This Means for Makati’s Lifestyle Scene
The opening of Animate Manila reinforces Makati’s role as a hub for creative and pop-culture retail in the Philippines. It joins a growing ecosystem of establishments that cater to diverse interests, from fashion and dining to art and entertainment. For the local anime community, the store represents more than a shopping destination; it is a gathering place where shared passions can be celebrated and new connections formed. As October 16 approaches, anticipation continues to build for what promises to be a milestone moment for Filipino fans and for Makati’s vibrant retail landscape.
