MAKATI CITY — The Kadiwa ng Pangulo market once again brought affordable food and essential goods closer to Makati residents, returning to Baras corner Morong Street in Barangay Poblacion. The market featured fresh fruits, vegetables, rice, and other basic commodities sourced directly from local farmers and producers. By reducing the need for middlemen, the program allows consumers to access quality products at more affordable prices while giving farmers and small businesses a direct platform to reach customers. The shorter supply chain benefits both sides, helping families save on everyday necessities while allowing producers to earn more fairly from their products.
Affordable Goods, Bigger Savings for Residents
For many Makati households, the Kadiwa ng Pangulo provides an alternative way to manage the rising cost of food and other essentials. Residents can purchase fresh produce, meat, rice, and various commodities at prices that can be more affordable than those offered in conventional markets and supermarkets. A key feature of the initiative is the P20 Rice Program, which offers subsidized rice at PHP20 per kilo to qualified priority sectors, including senior citizens, persons with disabilities, solo parents, and 4Ps beneficiaries. The discounted rice provides additional financial support to vulnerable households, allowing them to allocate their limited budgets to other important expenses. Residents looking forward to the next market day can visit the Pio del Pilar Sports Complex in Barangay Pio del Pilar on August 29, 2026.
A Direct Market for Farmers and Small Businesses
The initiative also creates valuable opportunities for farmers, fisherfolk, and micro-entrepreneurs by providing a rent-free space where they can market their products directly to consumers. Without middlemen taking a portion of the selling price, producers have greater potential to increase their earnings while still offering competitive prices to buyers.
Beyond immediate sales, participation in Kadiwa helps local entrepreneurs introduce their products to more consumers, improve visibility, and establish relationships with potential customers. By creating a direct connection between producers and buyers, the program supports small businesses, strengthens local livelihoods, and contributes to Makati’s efforts to build a more resilient community economy.
