CEBU CITY — The spotlight is set to shine on Cebu's hidden talents. The Star Hunt CHiNOY Auditions are coming to SM City Cebu on August 22, 2026, offering Chinese-Filipino talents a direct pathway into the Philippine entertainment industry.
A Nationwide Search for Talent
The event is a collaboration between ABS-CBN Studios, through its Star Hunt and Star Magic talent management arms, and CHiNOY TV. The initiative aims to discover fresh faces and performers from the Filipino-Chinese community. It provides a platform for aspiring actors, models, and media personalities to showcase their potential.
The auditions are open to male and female Filipinos of Chinese descent, aged 18 to 35 years old. The search focuses on discovering well-rounded individuals with charisma and potential. This is a unique opportunity for those who dream of entering mainstream show business.
How to Prepare and Shine
The event runs from 10:00 AM to 3:00 PM at the Lower Ground Level of the Main Mall. Walk-ins are welcome on the day, making it accessible for spontaneous attendees. Organizers encourage participants to prepare a short talent—such as singing, dancing, or a special skill—though it remains completely optional.
For those who prefer to plan ahead, online pre-registration is available. Interested applicants can secure their audition slot through the JoinNow.ph portal. The online process also asks for a one-minute introduction video to give organizers a preview of their personality.
A Platform for Diverse Talents
The Star Hunt CHiNOY program is not limited to traditional acting or singing. The search welcomes all forms of talent, recognizing that the entertainment industry thrives on diversity. This inclusive approach ensures that participants with unique skills or a distinctive look are not overlooked.
Successful applicants will have the chance to be managed by ABS-CBN Star Magic, one of the country's premier talent agencies. This opens doors to television projects, film roles, and digital content creation. The partnership with CHiNOY TV also provides a targeted platform to represent the community.
An Opportunity to Represent the Community
Beyond personal success, the auditions hold cultural significance. The program seeks to highlight the contributions and creativity of the Filipino-Chinese community. It offers a chance for talented individuals to represent their heritage on a national stage, breaking stereotypes and inspiring others.
For the Visayas region, this is a significant event. It brings the opportunities typically centralized in Manila directly to Cebu. The local auditions validate the region's deep pool of talent and its capacity to produce stars. It is a moment of pride and possibility for the Cebuano Chinoy community.
Your Moment to Shine
The search for the next Chinoy star is a call to action for every dreamer. It encourages individuals to step forward, be seen, and pursue their passion for the arts. The auditions at SM City Cebu provide a rare and accessible gateway to the world of entertainment.
Whether you are a seasoned performer or simply have a spark waiting to be discovered, this is your moment. The stage is set, the scouts are ready, and the opportunity is here. Come and show Cebu what you are made of.
