CEBU — Cebu Province is proudly participating in the 37th Philippine Travel Mart (PTM) 2026, inviting visitors to discover the island's diverse tourism destinations. The event, running from September 4 to 6 at SMX Convention Center Manila, features Cebu's rich cultural heritage, local experiences, and homegrown products.
A Vibrant Showcase of Cebuano Pride
The Cebu Province Island Pavilion serves as a gateway to everything the island offers. Visitors can explore displays highlighting iconic attractions, from the white-sand beaches of the north to the whale shark encounters in the south. The pavilion brings Cebu's unique charm directly to Manila.
The first day buzzed with energy as tourism stakeholders and industry partners exchanged insights. Travelers explored booths showcasing regional cuisine, locally made crafts, and curated travel packages. The atmosphere reflected the warmth and hospitality that Cebu is known for worldwide.
Cebu's Island Pavilion: A Must-Visit
The pavilion offers a comprehensive look at Cebu's tourism assets. Guests can learn about heritage sites like Magellan's Cross and the Basilica del Santo Niño. Adventurers can discover information about canyoneering in Badian and diving in Moalboal.
Food lovers will appreciate the showcase of Cebuano delicacies, from the famous lechon to dried mangoes and otap. The pavilion also highlights local products made by Cebuano artisans and entrepreneurs. It is a one-stop destination for planning an unforgettable Cebu getaway.
Connecting Travelers with Cebuano Experiences
The Philippine Travel Mart serves as the country's longest-running domestic tourism fair. Organized by PHILTOA with the DOT and TPB, it features 307 exhibitors nationwide. The event's theme, "Nurturing the NextGen Tourism: Discover Your Philippines," encourages Filipinos to explore their own backyard.
For Cebu, the fair is an opportunity to strengthen its position as a top tourist destination. The province continues to innovate its tourism offerings, focusing on sustainable and community-based experiences. The pavilion reflects this forward-thinking approach.
An Invitation to Discover Cebu
The Cebu Province delegation invites everyone to visit their pavilion. Whether you are planning a family vacation, a solo adventure, or a culinary tour, Cebu has something for everyone. The fair runs until Sunday, September 6.
Come and discover why Cebu remains one of the Philippines' most beloved destinations. The island awaits with its natural wonders, rich history, and warm people.
