MAKATI CITY — The City Government of Makati, together with the Department of Agriculture and other national government agencies, brought the Kadiwa ng Pangulo market day to the Sta. Cruz Barangay Hall, giving residents access to more affordable food and essential goods. The market operated from 7:00 AM to 4:00 PM, offering rice, fresh produce, and other necessities at reduced prices. The initiative is part of the national government’s flagship program that connects farmers, fisherfolk, and local producers directly with consumers. By reducing the role of intermediaries, Kadiwa aims to make goods more affordable for families while providing producers with a direct avenue to sell their products and earn from their livelihood.
Helping Families Stretch Their Budgets
For Makati residents, the market provides a practical way to purchase everyday necessities without traveling far or spending more than necessary. Fresh vegetables, fruits, meat, rice, and other staples are made available at prices intended to ease the pressure of rising food costs. One of the key features is the P20 Rice Program, which offers rice at PHP 20 per kilo to qualified beneficiaries, including senior citizens, persons with disabilities, solo parents, and 4Ps beneficiaries. The subsidy provides targeted assistance to sectors that may need additional support in managing their household expenses.
Connecting Producers and Consumers
Beyond providing lower prices, Kadiwa ng Pangulo creates a direct connection between local producers and the communities they serve. Farmers, fisherfolk, and micro-entrepreneurs can market their goods directly to consumers, allowing them to retain a larger share of their earnings while giving shoppers access to competitively priced products. The program also contributes to food security by creating additional market opportunities for agricultural producers and keeping economic activity within communities. Nationwide, Kadiwa ng Pangulo has generated more than PHP 4.42 billion in sales and benefited over 12 million Filipinos.
Strengthening Community Food Security
Regular Kadiwa market days in Makati demonstrate how government-supported initiatives can address everyday concerns while supporting local livelihoods. By bringing affordable food closer to residents, the program helps families manage their budgets while strengthening connections between producers and consumers. Residents are also encouraged to bring eco-friendly bags when shopping to help reduce plastic waste. Through initiatives that combine affordability, livelihood support, and responsible consumption, Makati continues to promote a more inclusive and resilient community.
