CEBU CITY — The biggest franchise event in the Visayas is back and ready to turn entrepreneurial dreams into reality. The 27th Cebu Franchise Expo opens its doors from July 17 to 19, 2026 at the Mountain Wing Atrium of SM Seaside City Cebu, offering a free, three‑day gateway to over a hundred franchise brands and business opportunities.
A Gateway to Entrepreneurship
The expo, organized by the Filipino International Franchise Association and RK Franchise Consultancy, brings together proven national brands and emerging concepts under one roof. Aspiring business owners, returning OFWs, and seasoned investors can explore a curated mix of food, retail, and service franchises.
This year’s lineup spans all major sectors. Visitors will find milk tea and dessert kiosks, fast‑casual dining chains, convenience stores, logistics services, and wellness centers. The diversity ensures that every budget and interest level has a match, from small‑scale kiosks to multi‑unit territory deals.
What to Expect at the Expo
The exhibition floor will hum with face‑to‑face consultations. Franchisors and their representatives will be on hand to answer questions about investment packages, training support, and operational requirements. Attendees can compare multiple brands side by side, making it easier to make informed decisions.
The event is designed to shorten the journey from curiosity to contract. Direct interaction with franchise owners allows visitors to hear real‑world experiences and success stories. This personal touch sets the expo apart from online research, providing a tactile sense of what it takes to succeed in business.
Networking opportunities will abound. Entrepreneurs, investors, and industry mentors will cross paths, creating a fertile ground for new partnerships. The expo serves as a launchpad not only for new franchisees but also for suppliers, service providers, and business consultants eager to connect with the growing Visayan market.
Free Admission and Easy Registration
Admission to the three‑day exhibition is completely free, removing the financial barrier for curious attendees. Pre‑registration is encouraged through the official event website, ensuring a smooth, contactless entry on the day of the visit. Families, friends, and future business partners are all welcome.
The expo runs during regular mall hours, making it convenient for weekend shoppers and office workers alike. Visitors can drop by after a meal, explore the booths, and still have time to attend the exclusive franchise seminar on Saturday afternoon. The setting inside SM Seaside City Cebu provides easy access, ample parking, and a comfortable environment for serious business discussions.
Learn from the Experts at the Franchise Seminar
For those seeking deeper knowledge, a dedicated Franchise Seminar is scheduled for July 18, from 1:00 PM to 5:00 PM at the nearby Mabolo Royal Hotel. The session, priced at ₱750, covers franchising fundamentals, trademarking, and legal considerations. Experts will share insights on how to franchise a homegrown brand or evaluate a franchise offering.
The seminar is ideal for business owners who want to expand their own brands or for individuals who want to understand the legal and financial nuances of franchise agreements. Registration includes snacks and learning materials, making it a high‑value add‑on to the expo experience.
A Legacy of Empowering Cebuano Businesses
For 27 years, the Cebu Franchise Expo has served as a catalyst for regional economic growth. It has helped launch thousands of successful ventures, from neighborhood food carts to multi‑branch enterprises. The event continues to evolve, reflecting the latest market trends and investor preferences.
With Cebu’s vibrant economy and growing middle class, the timing is ideal for new business ventures. The expo provides a trusted platform where dreams meet data, and where ambition finds a roadmap to profitability. Whether looking for a side hustle or a full‑time career, the 27th Cebu Franchise Expo is where the journey begins.
