Farm Hills Garden in Silang, Cavite, hosted the Filipino Brand of Service Excellence (FBSE) training on July 13, 2026, reinforcing its commitment to world-class hospitality rooted in Filipino values. The training, led by speaker Ms. Maricel Jalandoni and facilitated by Red C. Alano of the Department of Tourism Region IV-A, equipped staff with the core values of warmth, genuine care, and standardized hospitality practices.
The Filipino Brand of Service Excellence: A Flagship DOT Program
The FBSE is a flagship training program of the Department of Tourism, designed to set a standard for delivering world-class service with a uniquely Filipino touch. The program aims to make Filipino hospitality a global benchmark for service excellence . It is rooted in the 7M's of core values that Filipinos are widely known for: Malikhain (Creative), Makatao (Humane), Makakalikasan (Pro-Environment), Makabansa (Patriotic), Masayahin (Cheerful), May Bayanihan (Community-Spirited), and May Pag-asa (Hopeful) .
DOT CALABARZON has been a top contributor to the FBSE program, having trained 12,483 tourism frontline stakeholders, exceeding its regional target by 99% . The FBSE training includes modules on the Philippine Tourism Industry Situationer, the 7Ms of Filipino Hospitality, the G.U.E.S.T. Steps to Service Excellence, and the H.E.A.R.T. of Service Recovery . These sessions empower participants to deliver service with the distinct warmth and professionalism that Filipinos are known for.
Farm Hills Garden: A Countryside Venue Committed to Guest Experience
Farm Hills Garden, located in Barangay Ulat, Silang, Cavite, is a charming countryside guesthouse known for its individually-themed rooms, outdoor pool, and scenic views . It offers a high-end dining atmosphere surrounded by pine trees, making it a popular venue for weddings and events . The property's management funded the training to boost staff development and enhance the overall guest experience . By combining service upgrades with its noted bedroom comfort and relaxing atmosphere, Farm Hills Garden aims to create memorable stays for its visitors.
