MAKATI CITY — A bakery known for its handcrafted creations at London’s Borough Market is bringing its signature flavors to Filipino customers as Bread Ahead opens its first Philippine branch at Glorietta 4 on November 14. Established in 2013, the British bakery has gained recognition for its slow-fermented sourdough, freshly prepared pastries and generously filled doughnuts. Its arrival introduces Makati diners to a selection of baked goods that combines traditional techniques with flavors suited to its new market. Beyond its pastry offerings, the new location will also feature savory selections and a restaurant space where customers can enjoy different meals throughout the day.
Introducing London Favorites With a Filipino Twist
One of Bread Ahead’s best-known creations is its Crème Brûlée Doughnut, which combines a smooth custard filling with a caramelized sugar topping. Other varieties include pistachio, raspberry, lemon curd and sea-salted caramel with honeycomb, giving customers a range of flavors to explore. For its Philippine debut, the bakery is also introducing an exclusive Ube Doughnut, incorporating a distinctly Filipino ingredient into its signature lineup. Its broader selection includes sourdough loaves, pizzas, focaccia, croissants, cakes and other freshly prepared products, extending the menu beyond its popular sweet treats.
Expanding Beyond the Bakery Counter
The Philippine launch is being developed in partnership with Good Eats by SSI, bringing the London-founded brand into Makati’s growing dining scene. Its Glorietta 4 branch will operate daily from 7 a.m., providing an early stop for customers looking for breakfast, freshly baked bread and pastries. The location will also feature a 150-seat restaurant serving breakfast, brunch, lunch and light dinner, making it suitable for different dining occasions. Beyond its retail operations, the brand plans to bring its baking expertise to the Philippines through a learning facility where participants can develop practical skills in breadmaking and pastry preparation. The planned Bread Ahead Baking School is targeted to open in early 2027, adding an educational component to the brand’s local expansion and creating another opportunity for Filipinos to explore the craft of artisan baking.
