MAKATI CITY — As sports audiences increasingly turn to digital platforms, experts, researchers, and industry professionals are preparing to gather in Makati to discuss the future of fan engagement. The International Conference on Fan Engagement and Digital Media Strategies in Sports is scheduled for June 27 to 28, 2026, at the City Garden GRAND Hotel on Makati Avenue corner Kalayaan Avenue in the country’s leading business district. Organized by Research Fora, the two-day conference will bring together respected voices in the industry to examine how technology continues to transform the way fans interact with sports.
A Venue for Innovation and Knowledge Exchange
The conference aims to create a collaborative environment where professionals from both academia and industry can discuss emerging trends and developments in digital sports media. Participants will have the opportunity to explore current innovations, receive insights from industry experts, and connect with researchers, practitioners, students, and scholars from various backgrounds. Among the key topics to be discussed are innovative fan engagement strategies, the impact of social media on sports marketing, broadcasting in the digital age, and sponsorship and brand partnerships. For attendees looking to remain competitive in a fast-changing industry, the event offers valuable opportunities to gain field-critical knowledge and develop skills that can support both professional and academic growth.
Makati as a Center for Global Industry Conversations
Makati’s selection as host city reflects its standing as the Philippines’ financial and business center. With its modern infrastructure, accessibility, and vibrant professional community, the city continues to attract major international events across a wide range of sectors. The conference further reinforces Makati’s growing reputation as a destination for high-level B2B events, where local technology specialists and media professionals can collaborate with international experts. It also underscores the growing contribution of Philippine-based professionals in shaping global digital sports strategies, from developing advanced fan engagement platforms to utilizing data analytics for more personalized audience experiences.
