MAKATI CITY — Residents of Barangay Guadalupe Nuevo can access more affordable food and essential services as the City Government of Makati, together with various national government agencies, holds a Kadiwa ng Pangulo market day on September 12, 2026 (Saturday). The activity will run from 7:00 AM to 4:00 PM at Orense Street corner La Consolacion Street and forms part of the “Bonding Muna sa Barangay: Paglingkuran ang Bayan Caravan.” The market will offer fresh produce, meat, rice, and other basic necessities at reduced prices, helping households manage their food expenses while providing local farmers and vendors with a direct market for their products.
P20 Rice Program Supports Priority Sectors
Among the highlights of the market day is the P20 Rice Program, which will make subsidized rice available at PHP 20 per kilo to qualified beneficiaries. Eligible sectors include persons with disabilities, senior citizens, solo parents, 4Ps beneficiaries, and members of TODA and JODA. Residents who wish to avail themselves of the subsidized rice must present a valid ID to confirm their eligibility. Since supplies are limited, qualified beneficiaries are encouraged to arrive early. Shoppers are also advised to bring eco-friendly bags as part of efforts to reduce plastic use and promote environmentally responsible practices.
Supporting Families and Local Producers
The Kadiwa ng Pangulo market provides households with an opportunity to purchase essential goods at more accessible prices while giving local producers and vendors a direct connection to consumers. By reducing the need for multiple layers of distribution, the initiative can help make agricultural products more affordable while allowing producers to reach the urban market more directly. More than a market for discounted goods, the activity serves as a community-based effort to address food affordability and support local livelihoods. Through programs that bring producers, consumers, and government services closer together, Makati continues to promote food security, community welfare, and inclusive local economic participation.
