MAKATI CITY —The Makati City Government, together with various national government agencies, will conduct a Kadiwa ng Pangulo market day on August 29, 2026 (Saturday), from 7:00 AM to 6:00 PM at the Pio Del Pilar Sports Complex (Koliseum ng Bayan) along Washington Street in Barangay Pio Del Pilar. The initiative aims to give residents direct access to affordable rice and other essential goods while creating a direct marketplace connecting local producers with consumers. By reducing the role of intermediaries, farmers, fisherfolk, and small-scale vendors can sell their products at more competitive prices and potentially increase their earnings. This approach also helps strengthen the local economy by keeping economic activity within the community and creating a reliable market for agricultural products.
A Strategic Move to Support MSMEs and Strengthen the Local Economy
The Kadiwa ng Pangulo program also provides valuable opportunities for Makati’s micro, small, and medium enterprises (MSMEs). By participating in market-day activities, local entrepreneurs gain access to potential customers and immediate selling opportunities that can support business growth. Giving priority to local producers also helps strengthen the city’s food supply chain and improve economic resilience by allowing small-scale producers to compete more effectively in the urban market. Through direct producer-to-consumer connections, agricultural products can reach buyers more efficiently while helping sustain the livelihoods of farmers, fisherfolk, and vendors.
The P20 Rice Program: Affordable Food, Sustainable Impact
One of the major features of the event is the PHP 20 Rice Program, which provides qualified beneficiaries with subsidized rice priced at PHP 20 per kilo. Eligible sectors include persons with disabilities, senior citizens, solo parents, 4Ps beneficiaries, and members of TODA and JODA. The targeted assistance is designed to provide immediate financial relief to sectors that may be more vulnerable to rising living costs. Beneficiaries are required to present a valid ID to confirm their eligibility. Aside from helping households manage food expenses, the savings from discounted rice may allow families to allocate their budgets to other essential needs. Shoppers are likewise encouraged to bring reusable or eco-friendly bags to help minimize plastic waste.
A Continuing Commitment to Economic Resilience
Through the Kadiwa ng Pangulo initiative, Makati continues to promote affordable food, support local businesses, and improve residents’ access to quality essential goods. By strengthening connections between producers and consumers, the program contributes to a more active and resilient local economy while supporting inclusive growth and community welfare. The initiative also promotes environmentally responsible practices by encouraging residents to use reusable bags and reduce their dependence on single-use plastics. Together, these efforts reflect Makati’s continued commitment to building a sustainable and inclusive local economy.
