MAKATI CITY — The Makati City Government hosted another successful run of the Kadiwa ng Pangulo program at the Makati City Hall grounds earlier today, October 29, 2026. The event at the corner of Baras and Morong Streets in Barangay Poblacion transformed the city hall quadrangle into a bustling marketplace. Families were able to stretch their budgets further while accessing fresh produce and essential goods. The initiative reflected the city’s sustained commitment to food security and its proactive approach to cushioning the impact of rising market prices on vulnerable sectors.
The P20 Rice Program and Eligible Beneficiaries
A centerpiece of the day’s activities was the P20 Rice Program, which offered subsidized rice to priority groups including persons with disabilities, senior citizens, and transport workers. Qualified beneficiaries were required to present valid identification to avail of the subsidized staple. The program was designed as a targeted safety net, ensuring that those most affected by inflation had reliable access to affordable rice. Beyond the subsidized grain, the bazaar also featured fresh produce, poultry, and other basic commodities at prices lower than commercial markets.
A Community Market That Supported Local Producers
The Kadiwa ng Pangulo operated through the collaboration of various government agencies, including the Department of Agriculture and the Department of Trade and Industry. By connecting local farmers and producers directly with consumers, the program eliminated unnecessary intermediaries and ensured fairer earnings for agricultural workers. This direct-to-consumer model not only kept prices affordable for residents but also strengthened the local economy by circulating resources within the community. The event also promoted sustainable shopping habits, with attendees encouraged to bring their own eco-friendly bags to reduce plastic waste.
