MAKATI CITY — The Makati City Government, together with several national government agencies, is set to conduct a Kadiwa ng Pangulo market day on August 22, 2026, from 7:00 AM to 4:00 PM at the corner of Gumamela Street and Camia Street in Barangay Guadalupe Viejo. The initiative will give residents convenient access to affordable rice and other basic commodities while helping reduce household expenses. By bringing the market directly into the barangay, the program makes essential goods more accessible while also supporting local farmers and micro-enterprises through direct connections with consumers.
Affordable Rice for Priority Beneficiaries
One of the main features of the event is the PHP20 Rice Program, which provides qualified beneficiaries with subsidized rice priced at PHP20 per kilo. The program is available to persons with disabilities, senior citizens, solo parents, 4Ps beneficiaries, and members of TODA and JODA. Eligible participants are reminded to bring a valid ID for verification. Attendees are also encouraged to bring reusable or eco-friendly bags as part of Makati's efforts to minimize plastic waste and promote environmental responsibility.
Supporting Food Affordability and Local Communities
The Kadiwa ng Pangulo initiative reflects Makati's continuing efforts to promote food affordability and strengthen community welfare. By allowing local producers to sell directly to consumers, the program helps provide agricultural products with a stable market while keeping economic activity within local communities. Beyond making basic goods more affordable, the initiative also promotes sustainable practices through the use of reusable bags and reduced dependence on plastic. Through programs such as Kadiwa ng Pangulo, Makati continues to demonstrate its commitment to accessible essential goods, stronger local livelihoods, and improved quality of life for its residents.
