MAKATI CITY — Affordable food and direct market access take center stage as the City Government of Makati, in partnership with various national agencies, holds a Kadiwa ng Pangulo market day on August 29, 2026 (Saturday), from 7:00 AM to 4:00 PM at the Pio Del Pilar Sports Complex (Koliseum ng Bayan) along Washington Street in Barangay Pio Del Pilar. The initiative brings farmers, fisherfolk, small businesses, and consumers together in one venue, offering residents affordable essential goods while giving local producers a wider market for their products.
Bringing Producers Closer to Consumers
A major advantage of the Kadiwa ng Pangulo is its direct selling approach, which minimizes the role of intermediaries between producers and buyers. Farmers, fisherfolk, and small vendors can sell their goods directly to consumers, helping them increase their earnings while keeping prices competitive. The program also provides a rent-free selling space, allowing local entrepreneurs to gain exposure, attract new customers, and generate immediate sales. By strengthening producer-to-consumer connections, Kadiwa helps support MSMEs and contributes to a more stable local food supply chain.
Making Everyday Essentials More Affordable
For Makati residents, the market offers an opportunity to purchase fresh fruits, vegetables, meat, rice, and other basic necessities at prices that can be more affordable than those in conventional markets. The event will also feature the P20 Rice Program, offering subsidized rice at PHP 20 per kilo to qualified beneficiaries, including senior citizens, persons with disabilities, solo parents, and 4Ps beneficiaries. Shoppers are likewise encouraged to bring reusable or eco-friendly bags to help reduce plastic waste. Through the Kadiwa ng Pangulo, Makati continues to strengthen local businesses while helping families manage everyday food expenses. The initiative supports both sides of the local economy, giving producers better market opportunities and consumers greater access to reasonably priced goods.
