MAKATI CITY — Realty ONE Group’s Philippine master franchise officially launched Realty ONE Group Preferred with a grand opening on June 6, 2026, at Fairmont Makati, located at Raffles Drive corner A. Arnaiz Avenue in San Lorenzo. The event attracted more than 150 attendees, including leading real estate brokers, agents, developers, lenders, and industry partners. It served as a platform for networking, collaboration, and knowledge sharing, further strengthening Makati’s role as a center for real estate innovation and professional development.
Makati: A Strategic Hub for Real Estate Innovation
As the country's premier central business district, Makati provides an ideal environment for a forward-looking brokerage. The city is home to top-tier professionals, investors, and property developers, making it a strategic location for Realty ONE Group Preferred. Robb Spearman, CEO and Master Franchise Owner of Realty ONE Group Philippines, emphasized the importance of the location. “Makati provides the ideal environment for a brokerage centered on culture-driven professional development. We are excited to support Vivian and her team as they build a platform where brokers and agents can collaborate, learn, and thrive in today’s competitive market,” Spearman said.
Leadership and Vision Behind Realty ONE Group Preferred
At the helm of Realty ONE Group Preferred is Vivian Villabroza Buñales, a PRC-licensed real estate broker, educator, and founder with 12 years of industry experience. Buñales also serves as a professor of Real Estate Management at De La Salle College of Saint Benilde (DLS-CSB) and is an active member of PAREB, Marikina Valley Realtors Board, Inc. “This launch is more than a celebration; it represents the start of a higher benchmark for client service and professional growth,” Buñales said. “We aim to blend real-world expertise, continuous education, and a strong support network to empower brokers and agents who aspire to succeed in the Philippine real estate industry.”
Empowering the Next Generation of Real Estate Professionals
The core mission of Realty ONE Group Preferred is to empower real estate practitioners through mentorship, education, and access to innovative resources. By combining practical market experience with structured learning opportunities, the organization seeks to cultivate a new generation of professionals capable of delivering exceptional service and contributing to industry growth. As part of this commitment, Buñales integrates real-world applications with academic instruction, helping agents understand both the technical aspects of real estate and the interpersonal skills necessary to manage clients effectively. This approach aims to elevate professional standards while fostering a culture of excellence across Metro Manila and the broader Philippine property sector.
Event Highlights and Industry Collaboration
The grand opening also served as both an educational and networking event. Participants exchanged insights on market trends, emerging sales strategies, and the evolving expectations of property buyers and investors across Metro Manila and beyond. Discussions highlighted the importance of professionalism, community building, and knowledge sharing as key drivers of success in the real estate sector. Through Realty ONE Group Preferred, the organization aims to establish a new benchmark for professional excellence by encouraging brokers and agents to strengthen their skills, expand their networks, and embrace a client-centered approach.
Strengthening Partnerships for Future Growth
The launch underscored the importance of collaboration within the real estate ecosystem. Developers, lenders, brokers, and agents gathered to share ideas and build strategic partnerships that can support future growth and innovation in the sector. Realty ONE Group Preferred also promotes participation in professional development programs, ensuring that industry practitioners remain equipped to adapt to evolving market conditions and client expectations.
