ORMOC CITY, PHILIPPINES — Theater chains across the Philippines, including Robinsons Movieworld, will join the country's inaugural National Cinema Day on Saturday, September 12, 2026, offering ₱100 flat-rate tickets for regular 2D screenings.
One-Day Nationwide Promotion Cuts Admission Costs Across Branches
Organized by the Cinema Exhibitors Association of the Philippines (CEAP), the countrywide initiative aims to make the big-screen experience widely accessible to local filmgoers:
Flat-Rate Admission: Regular 2D movie tickets across all participating Robinsons Movieworld branches will be available for ₱100 for one day only.
Comprehensive Movie Roster: The discounted admission rate applies to all scheduled local and international feature film titles on the September 12 exhibition slate.
Multiple Purchasing Options: Moviegoers can purchase promotional tickets directly at theater box offices, official mobile applications, and online ticketing portals on a first-come, first-served basis.
Industry Coalition Drives Public Engagement and Theater Attendance
The historic event represents a unified effort across the Philippine entertainment sector to encourage collective film viewing:
Multi-Sector Support: The initiative is backed by key industry stakeholders, including the Film Development Council of the Philippines (FDCP), the Film Academy of the Philippines (FAP), and the Movie and Television Review and Classification Board (MTRCB).
Promoting Communal Viewing: Industry representatives emphasize that the nationwide campaign highlights the shared, immersive entertainment value unique to traditional movie theaters.
