MAKATI CITY — The City Government of Makati, in partnership with various national agencies, will hold a Kadiwa ng Pangulo market day on September 14, 2026 (Monday), from 7:00 AM to 6:00 PM at the Makati City Hall Quadrangle in Barangay Poblacion. The activity forms part of the nationwide celebration of President Ferdinand Marcos Jr.'s birthday and will bring affordable rice and essential commodities closer to Makati residents. It also provides local farmers and producers with a direct venue to reach consumers, helping support their livelihoods while giving households more affordable purchasing options.
P20 Rice Program for Qualified Beneficiaries
A major feature of the market day is the P20 Rice Program, which will start at 8:00 AM. Qualified beneficiaries can purchase rice at PHP 20 per kilo, with eligibility extended to persons with disabilities, senior citizens, solo parents, 4Ps beneficiaries, and members of TODA and JODA. Residents must present a valid ID to confirm their eligibility. Since the available rice supply is limited, the city government encourages qualified beneficiaries to arrive early. Shoppers are likewise advised to bring eco-friendly bags to help minimize plastic waste during the event.
Connecting Consumers With Local Producers
Beyond providing affordable commodities, the Kadiwa ng Pangulo market day creates a direct connection between farmers, small-scale producers, and consumers. Reducing the need for intermediaries can allow producers to reach customers more directly while offering goods at competitive prices. For residents, the initiative provides a convenient way to purchase food and other necessities while helping ease household expenses. At the same time, local producers gain another avenue to market their agricultural products and sustain their livelihoods.
Strengthening Community Food Security
The market day forms part of Makati's continuing efforts to promote food accessibility and community welfare. By bringing essential goods closer to residents and supporting local agricultural producers, the program contributes to both household savings and local economic activity. Through initiatives such as Kadiwa ng Pangulo, the city continues to promote food security and inclusive community support while encouraging residents to participate in programs that benefit both consumers and local producers.
