CEBU CITY — The 10th Cebu Wedding Expo officially kicked off its countdown at the Waterfront Cebu City Hotel & Casino on July 29, 2026, celebrating a decade of uniting couples with the city’s finest wedding suppliers. The milestone event, themed “A Decade Remembered,” will open its doors to the public from September 4 to 6.
A Decade of Destination Weddings
The expo has grown into a cornerstone of Cebu’s tourism calendar, drawing attention to the city’s capacity for world‑class celebrations. By bringing together nearly 50 wedding professionals under one roof, it transforms the hotel into a one‑stop shop for engaged couples. The event underscores Cebu’s appeal as a premier destination for weddings and related MICE activities.
Waterfront Cebu City Hotel & Casino General Manager Ali Banting said the milestone reflects the hotel’s commitment to creating memorable celebrations. He noted that the expo continues to elevate Cebu’s wedding industry, attracting both local and out‑of‑town clients. The hotel’s role as host reinforces its position as a key player in the hospitality sector.
Star Power and Creative Excellence
This year’s expo features a glamorous lineup to mark its tenth anniversary. Miss Universe Philippines 2019 Gazini Ganados will serve as the official model, gracing promotional materials and the main event. Renowned Cebuano couture designer Cary Santiago will headline a bridal fashion show, showcasing his latest creations and inspiring future brides.
The involvement of such high‑profile talents highlights the creative industry’s role in wedding tourism. Designers, makeup artists, and stylists will offer consultations and display their portfolios. Couples can expect a visual feast of gowns, floral arrangements, and innovative setups that reflect the latest trends in nuptial design.
A Boost for Local Businesses
The Cebu City Government has thrown its full support behind the expo, recognizing its economic ripple effect. Large‑scale events like this generate income for hotels, restaurants, transportation providers, and small entrepreneurs. The wedding sector, in particular, sustains a wide network of artisans and service providers across the city.
The expo aligns with the city’s broader tourism goals by promoting Cebu as a vibrant destination for celebrations and business gatherings. It serves as a platform for local talent to connect with a broader market, encouraging collaborations and repeat bookings. The free admission policy further widens access for couples from all walks of life.
What Couples Can Expect in September
Attendees can look forward to three days of exclusive deals and personalized consultations. Wedding planners will be on hand to help design custom packages, while photographers and videographers will share sample works and discuss coverage options. Hair and makeup artists will offer demonstrations, giving couples a preview of their potential look for the big day.
One lucky couple will win a complimentary wedding reception for 100 guests at Waterfront Cebu City Hotel & Casino, a major draw for those still undecided on a venue. The giveaway adds an element of excitement and encourages more visitors to attend. Couples are advised to register early to take full advantage of the limited‑time offers and the chance to win.
A Lasting Legacy of Love
Over the past decade, the Cebu Wedding Expo has helped countless couples begin their journey together while fueling the local economy. It has grown from a small gathering into a major tourism event that draws visitors from across the country. The celebration of this milestone is not just about looking back but about building an even brighter future for Cebu’s wedding industry.
As the September dates approach, the expo promises to deliver an unforgettable experience that blends romance, creativity, and commerce. For couples dreaming of a perfect wedding, Cebu once again proves that it is the place where love stories come to life.
