CEBU — The Cebu Wedding Expo officially launched its 10th edition on July 29, 2026, at the Pacific Grand Ballroom of Waterfront Cebu City Hotel and Casino. The milestone event, running from September 4 to 6, brings together over 60 regional wedding suppliers under one roof.
A Decade of Celebrating Love
Carrying the theme "A Decade Remembered," the expo has grown into the Visayas region's largest hotel-based bridal fair. Waterfront Cebu City General Manager Ali Banting emphasized that the event's success belongs to the entire Cebuano wedding community. He noted that milestones are built with trust and celebrated together.
The Weddings at Waterfront journey began in 2015 and has since become a vital launchpad for local talent. Event planners, fashion designers, photographers, and caterers have all benefited from the platform. The 10th edition promises to be grander and more inspiring for couples embarking on their wedding journey.
A Milestone for the Wedding Community
For the first time in its decade-long history, the expo is offering free exhibit rentals to all exhibitors. Group Sales Manager Kristelle Armamento described this as a gesture of gratitude to the industry. The move removes traditional overhead costs that often keep smaller, independent artisans from accessing major commercial platforms.
The expo also introduces major incentives for attendees. Couples who book services with any exhibitor during the three-day event enter a raffle to win a complete wedding reception package. Additional prizes include wedding bands, bridal car services, event styling, and honeymoon staycations.
Exclusive Deals for Dream Weddings
Over 60 exhibitors are participating this year, offering couples everything from bridal essentials to venues, styling, photography, and catering. The expo centralizes wedding planning services into a single venue. Engaged couples can compare pricing, review portfolios, and secure bookings in a single afternoon.
The event schedule features a structured sequence of public activities. September 4 opens the supplier exhibition. September 5 honors 10 Cebu Wedding Industry Icons. September 6 concludes with the Weddings at Waterfront Fashion Show featuring designer Cary Santiago in partnership with Diagold.
A Hub for Cebu's Creative Talent
The expo highlights how venue operators and creative suppliers can collaborate to support the regional economy. By waiving booth fees, Waterfront is investing in the local wedding industry's growth. The gesture empowers startup suppliers and independent artisans to reach a wider audience.
Headlining the celebration was Bisaya band Oh! Caraga, who performed their hit songs at the hotel lobby. OroChina Group and Diagold CEO Jennifer Ty also joined the celebration. The presence of industry leaders underscores the expo's significance in Cebu's events landscape.
A Promise of Meaningful Celebrations
The 10th Cebu Wedding Expo is more than just a bridal fair. It is a celebration of a decade of trust, collaboration, and shared success. The event positions Cebu as a premier destination wedding hub while keeping dream celebrations attainable for local couples.
Couples and industry professionals alike are encouraged to visit the expo. The event offers a unique opportunity to discover ideas, connect with experts, and celebrate the art of weddings. The next three days promise inspiration and meaningful connections for all attendees.
