MAKATI CITY — Rustan’s Makati welcomed the summer season with a relaxed, sun-drenched atmosphere through the launch of its Summer 2026 campaign, “Beneath the Riviera Sun,” on April 17, 2026. Inspired by the effortless sophistication and warmth of the Mediterranean coastline, the campaign transformed the flagship department store into a destination where fashion, beauty, and lifestyle experiences come together.
Bringing the Mediterranean Riviera to Makati
For the campaign launch, Rustan’s Makati was reimagined as a coastal-inspired retreat that captured the essence of Riviera living. Airy silhouettes, sunlit textures, and elegant details throughout the store reflected the charm of Mediterranean seaside destinations, where style feels natural and effortless. Various sections of the store were redesigned to embody different aspects of coastal life. Every floor presented its own interpretation of the Riviera aesthetic. Guests on the Women’s Floor enjoyed live jazz performances and coastal-inspired music, while the Men’s Floor offered a more laid-back ambiance with acoustic entertainment. The Beauty Floor was transformed into a sensory destination featuring ambient soundscapes, a specially curated DJ set, and live beauty experiences.
The campaign’s centerpiece took place on the fifth floor, where a vibrant fashion presentation highlighted contemporary summer essentials, resort-inspired apparel, and relaxed tailoring. Complementing the showcase was “The Style Edit: Le Soleil de la Riviera,” a curated collection of outfits created to transition seamlessly between urban settings and coastal escapes. Throughout the event, visitors participated in a variety of interactive experiences, including Instax photo booths, sticker personalization stations, beauty consultations, personal styling sessions, quick makeovers, and lifestyle-themed activities. Gelato carts and refreshing summer beverages added an authentic taste of the Mediterranean-inspired experience.
A Month-Long Celebration of Summer
“Beneath the Riviera Sun” continues beyond the launch as a month-long campaign across Rustan’s Makati, Shangri-La, Alabang, Gateway, and Cebu branches. Shoppers can explore exclusive promotions, curated product selections, and in-store activations designed to transform shopping into a discovery-filled lifestyle experience. Summer essentials, bundled offers, and brand-specific promotions are available throughout the duration of the campaign.
Seasonal highlights include limited-edition collections and exclusive incentives from participating brands. During the launch, customers enjoyed special offers such as x5 FSP points, PHP1,000 off for every PHP15,000 spent, and 0% installment plans of up to 12 months through selected brands and partner banks.
More Than a Seasonal Retail Campaign
More than simply introducing new products for the season, Rustan’s presents a complete vision of summer where atmosphere, style, and experience blend seamlessly. Through “Beneath the Riviera Sun,” the retailer offers a modern and refined interpretation of seasonal living that feels both current and effortlessly elegant.
