MAKATI CITY — Residents of Barangay Sta. Cruz can look forward to another opportunity to purchase essential goods at affordable prices as the City Government of Makati, together with various national agencies, holds a Kadiwa ng Pangulo market day on September 5, 2026 (Saturday). The event will run from 7:00 AM to 4:00 PM along Davila Street in Barangay Sta. Cruz, bringing fresh produce, meat, rice, and other household necessities closer to the community. The initiative connects farmers, small-scale producers, vendors, and consumers, allowing residents to access quality products while supporting local livelihoods. More than a marketplace, the activity also provides an opportunity for neighbors to gather, interact, and strengthen the community ties within the barangay.
Saving Money, Stretching Budgets
The Kadiwa ng Pangulo helps Makati families manage their household expenses by making basic food items more accessible at lower prices. Residents can shop for fresh fruits, vegetables, meat, and other essentials without placing as much pressure on their daily budgets. Among the event’s key offerings is the PHP 20 Rice Program, which provides subsidized rice at PHP 20 per kilo to qualified beneficiaries, including senior citizens, persons with disabilities, solo parents, 4Ps beneficiaries, and members of TODA and JODA. To avail of the subsidized rice, eligible participants are reminded to bring a valid ID for verification. Shoppers are also encouraged to bring eco-friendly bags as part of efforts to minimize plastic waste. Through these measures, the market provides both practical savings and targeted assistance to members of the community who need it most.
A Gathering of Neighbors and Support
The Kadiwa ng Pangulo goes beyond providing affordable goods by creating a shared space where residents, local officials, farmers, and small businesses can interact. The market gives families a chance to meet their neighbors while giving local producers and vendors an opportunity to earn and build stronger connections with consumers. The city government encourages residents to participate not only for the savings but also to support local livelihoods and contribute to a stronger community. Simple choices, such as purchasing locally produced goods and extending assistance to fellow residents, can help build cooperation and solidarity. Through initiatives like the Kadiwa ng Pangulo, Makati continues to promote a community where affordable access, local support, and collective participation benefit everyone.
