ORMOC CITY, PHILIPPINES — Employees, community volunteers, and local partners joined hands at SM Center Ormoc on Saturday, September 19, 2026, to participate in the International Coastal Cleanup 2026, launching targeted waste collection activities across local shorelines and waterways.
Community Participation and Environmental Action
The cleanup mobilization brought together mall personnel and civic volunteers under the spirit of bayanihan to mitigate marine pollution:
Waterway and Coastal Waste Removal: Volunteer teams gathered along designated coastal sites and riverbanks near Ormoc Bay to pick up, categorize, and properly divert non-biodegradable waste and plastic debris.
Local Volunteer Engagement: The initiative engaged local mall staff, civic organizations, and youth eco-warriors in hands-on environmental stewardship.
Data Logging and Sorting: Collected trash was systematically sorted and logged to support broader marine conservation data tracking for regional waste management solutions.
SM Green Movement and Corporate Sustainability
The activity aligns with the broader environmental agenda executed across nationwide commercial developments:
SM Green Movement Strategy: The activity forms part of SM's nationwide commitment to environmental protection, resource conservation, and solid waste management.
Community Waste-Free Vision: Through the #SMWasteFreeFuture banner, SM Cares continues to advocate for sustainable lifestyle choices and local waste diversion programs.
Sustained Environmental Advocacy: Local management reaffirmed its commitment to supporting regular municipal environmental drives, tree-growing projects, and community-led sustainability efforts.
