CEBU — A new destination for sweet cravings has arrived at SM Seaside City Cebu. Miguelito's Ice Cream, a beloved Filipino brand known for its affordable soft-serve treats, has officially opened its kiosk at the Third Level, Cube Wing, inviting everyone to grab a cone or cup and enjoy a little swirl of happiness.
A Health-Conscious Treat for Every Craving
What sets Miguelito's apart is its commitment to providing a lighter dessert option. The brand promotes its signature soft-serve with 80% less sugar, appealing to health-conscious individuals and families. This unique selling point makes indulging in a sweet treat feel a little less guilty, without compromising on flavor.
The menu is a playground of flavors and textures. From classic vanilla and chocolate to distinctly Filipino favorites like ube and mango, there is a base for every palate. Customers can then customize their treat with fun syrups, choco dips, and a variety of crunchy toppings, creating a personalized dessert experience.
More Than Just Soft-Serve
While the classic soft-serve cones are a major draw, Miguelito's offers a broader dessert menu. Guests can explore indulgent sundaes like the Black Forest and Rocky Road, or go for a Belgian cone or a brownie ala mode. For those seeking a refreshing drink, smoothies and soda floats are also available, making it a versatile snack stop.
The kiosk's location in the bustling Cube Wing makes it a convenient option for shoppers and moviegoers looking for a quick bite. It provides a budget-friendly alternative to pricier dessert cafes while still delivering a satisfying and quality product. The casual kiosk setup encourages a quick, spontaneous purchase.
A Brand Built on Filipino Success
Miguelito's is the brainchild of husband-and-wife team Marlon and Michelle Aman, who founded the company in 2002 and named it after their son. What began as a small venture has grown into a national franchise giant with over 600 branches across the country. This expansion is a testament to the brand's enduring appeal and strong business model.
The opening at SM Seaside marks another milestone in the company's growth, strengthening its presence in the Visayas. The choice of one of Cebu's largest malls highlights the brand's ambition to reach a wider market. It brings a familiar, trusted name in Filipino desserts to the heart of the city.
An Invitation to Indulge
SM Seaside City Cebu is known as a premier lifestyle destination in the region. The addition of Miguelito's enhances the mall's diverse food and beverage offerings, giving families another reason to visit. The kiosk's vibrant and inviting presentation is sure to attract both loyal fans and curious newcomers.
The next time you are at SM Seaside, look for the colorful Miguelito's kiosk at the Cube Wing. It's the perfect spot to pause, grab a sweet treat, and add a little joy to your day. Whether you're a fan of classic flavors or adventurous combinations, there's always something sweet waiting for you.

