CEBU CITY — The rich flavors, vibrant crafts, and cultural pride of Cebu’s First District are converging at Robinsons Galleria Cebu from July 17 to 19, 2026. The fifth edition of “OUR CEBU! Lasa ug Produkto: Garbo sa Primero Distrito” invites everyone to experience the best of six localities in one vibrant venue.
A District’s Treasures Under One Roof
The three‑day expo transforms the Level 1 Atrium into a lively marketplace that celebrates homegrown excellence. Six local government units—Talisay City, Naga City, Carcar City, Minglanilla, San Fernando, and Sibonga—are bringing their signature products and attractions directly to urban consumers. Visitors can explore the entire First District without leaving the city.
Organized by the Cebu Provincial Government through the Provincial Tourism Office, the event gives micro, small, and medium enterprises a premier platform to reach wider audiences. The annual showcase has become a much‑anticipated fixture in Cebu’s cultural calendar. Each edition highlights a different district, ensuring that every corner of the province gets its moment in the spotlight.
Culinary Icons and Local Delicacies
Food takes center stage at the expo, with Talisay’s world‑famous lechon leading the lineup of must‑try delicacies. The crispy, golden‑skinned roast pig draws long queues wherever it appears, and the expo offers a rare chance to sample it fresh. Visitors can pair their lechon with Carcar’s sweet bocarillo and crunchy chicharon for a complete Cebuano feast.
Beyond these iconic treats, the showcase features indigenous wines, traditional sweets, and homegrown food products that tell the story of each municipality. Every bite carries generations of culinary tradition, from coastal towns to inland communities. The expo turns shopping into a gastronomic adventure through the First District’s kitchens.
Handcrafted Goods and Artisanal Pride
The “Produkto” side of the expo displays the creativity and resourcefulness of Cebuano entrepreneurs. Locally crafted bags, woven handicrafts, and home decor items showcase skills passed down through families. Each piece reflects the distinct identity of the community that produced it.
Shoppers looking for unique, meaningful souvenirs will find no shortage of options. The event connects rural artisans directly with urban buyers, eliminating middlemen and ensuring fair returns. For visitors, it is a chance to take home a piece of Cebu’s cultural heritage while supporting local livelihoods.
From R’Cebu to Our Cebu
The expo series has evolved under Governor Pamela Baricuatro’s administration, rebranding from the former “R’Cebu” to “Our Cebu.” The shift reflects the province’s unifying vision, “Ato Ang Sugbo,” which emphasizes inclusive growth and shared ownership of the region’s progress. The expo ensures that rural communities are integral to Cebu’s economic narrative.
Governor Baricuatro has previously emphasized that meaningful development is measured by opportunities that reach ordinary people. The expo brings rural producers directly into high‑traffic commercial spaces, giving them exposure that would otherwise be difficult to secure. This model has proven effective in building sustainable local enterprises.
An Invitation to Explore
The event is open to the public during regular mall hours, and admission is free. Whether visitors come for the food, the crafts, or simply to experience the festive atmosphere, there is something for everyone. The expo also serves as a reminder that Cebu’s tourism appeal extends far beyond its beaches and city lights.
Mark the dates and bring the whole family to Robinsons Galleria Cebu. Discover the flavors, admire the craftsmanship, and meet the people behind the products. The First District is ready to welcome you with open arms and full plates.
