LAPU-LAPU CITY, Cebu — The Department of Tourism Central Visayas led a networking engagement between 14 leading UK travel agents and tour operators and Cebu's tourism stakeholders on September 17, 2026. The event at Shangri-La Mactan Resort & Spa forms part of a familiarization tour of Cebu and Bohol.
A Strategic Push for the UK Market
The engagement was organized in coordination with the Philippine Department of Tourism London office. Its goal is to strengthen market linkages, showcase Central Visayas' tourism offerings, and deepen connections with UK industry partners. The UK remains one of the Philippines' top source markets.
Ms. Riza Marie Macaibay represented OIC Regional Director Gelena Asis-Dimpas and delivered the welcome remarks. She highlighted the Department's continued efforts to expand the region's international reach. Her message underscored the importance of building pathways that convert interest into bookings.
Key Officials Rally Behind the Initiative
Lapu-Lapu City Tourism Officer Gary Lao attended on behalf of Mayor Cindi King-Chan. Blessie Cruz, Head of Tourism and Destination Marketing at Aboitiz InfraCapital, was also present. Lynne Castillo represented the Office of Market and Product Development.
Their collective presence signals strong public-private collaboration behind the push. Mactan's world-class resorts and infrastructure position the island as a natural gateway for international visitors. The networking event allowed local stakeholders to pitch directly to decision-makers who design UK vacation packages.
Direct Benefits for Local Businesses
Bringing UK travel agents to Cebu translates into concrete opportunities for local enterprises. When these agents return home and include Cebu in their tour offerings, hotel bookings, restaurant revenue, and tour reservations increase. Souvenir shops and retail stores also gain from higher foot traffic.
Tourism is labor-intensive, creating jobs across hospitality, food and beverage, transportation, and retail. Boat operators, tour guides, and cultural performers benefit directly. For Cebuano families, this means more employment opportunities and more income circulating in the local economy.
Support for MSMEs and Communities
The engagement extends beyond big hotels and resorts. Local artisans, weavers, woodcarvers, and jewelry makers gain access to a wider international market. Community-based tourism ventures in rural and island areas can be packaged into cultural experiences for UK travelers.
Local food producers also stand to benefit. Cebuano delicacies and dried mangoes can reach new audiences through UK tour packages. The familiarization tour includes Bohol, extending benefits to neighboring provinces and enabling multi-destination offerings.
Strengthening Cebu's Global Position
The familiarization tour is part of a broader strategy to position Cebu as a must-visit destination for British travelers. UK travel agents become ambassadors for the region, promoting it to their clients. Satisfied visitors often return and recommend the destination to friends and family.
The DOT has been actively pursuing market diversification through travel fairs and sales missions. The World Travel Market in London and similar events help sustain momentum. These efforts support long-term growth and reinforce Cebu's reputation as a premier destination.
Cultural Exchange and Regional Integration
Hosting UK travel agents provides an opportunity to showcase Cebuano traditions and festivals. Sinulog, Kadaugan sa Mactan, and local cuisine like lechon and dried fish present a rich cultural tapestry. Historical sites such as Magellan's Cross add depth to the visitor experience.
By packaging Cebu and Bohol together, the region offers a seamless multi-destination journey. Other provinces like Negros Oriental and Siquijor may also benefit from increased regional traffic. The initiative fosters pride in Cebuano culture while preserving traditions for future generations.
