A Strong Weekend for Food Businesses
According to festival organizers, participating vendors reported more than P3.2 million in sales during the 2026 Chicken Inasal Festival. The figure exceeded the reported revenue from the previous year. Vendors across multiple festival venues benefited from the increased activity.
Why Sales Matter
For many food businesses, festivals provide opportunities to reach larger audiences than they normally would during regular operations. Increased foot traffic often translates into stronger sales and greater visibility. Events like these help restaurants and food vendors introduce their offerings to potential future customers.
A Reflection of Bacolod’s Food Appeal
Strong festival performance suggests continued interest in the city's culinary offerings. While visitors may arrive for a specific event, many end up exploring restaurants and food destinations throughout the city. This broader impact helps extend the benefits beyond the festival grounds themselves.
