MAKATI CITY — The Makati City Government, through the Economic Enterprise Management Office (EEMO) in collaboration with the International Relations Department, is hosting a series of trade activities from October 13 to 15, 2026, at the Makati City Hall Quadrangle. Running from 6:00 AM to 6:00 PM daily, the event forms part of the city’s observance of Consumer Welfare Week this October. It brings together partner local government units and local enterprises in a shared effort to promote accessible, high-quality products for residents and visitors alike.
A Showcase of Regional Products and Local MSMEs
Partner LGUs from Alfonso Lista in Ifugao, Mapandan in Pangasinan, Kabayan in Benguet, Vigan in Ilocos Sur, Taal in Batangas, and Kaunlaran para sa Kultura at Kalikasan, Inc. will showcase their local products at the fair. These include regional delicacies, artisanal crafts, and agricultural goods that reflect the distinct identity of each community. Local Micro, Small, and Medium Enterprises from Makati City will likewise participate, offering a variety of products and reinforcing the city’s commitment to supporting homegrown businesses. The trade fair provides a valuable platform for MSMEs to reach new customers and expand their market presence.
Kadiwa ng Pangulo Brings Affordable Essentials
On October 15, 2026, the Kadiwa ng Pangulo will form part of the activities, highlighting the sale of ₱20-per-kilo rice alongside affordable fresh produce, poultry, seafood, processed foods, and basic commodities. This initiative is coordinated with the Department of Agriculture and the Department of Trade and Industry, ensuring a steady supply of essential goods at prices within reach of ordinary consumers. The Kadiwa program has become a reliable avenue for residents to access nutritious food while supporting local farmers and producers. Its inclusion in the trade fair underscores the city’s holistic approach to consumer welfare.
A Boost for Consumers and Local Enterprises
The three-day event reflects Makati’s broader strategy of promoting consumer protection while empowering local businesses. By bringing together producers, sellers, and consumers in one accessible venue, the trade fair reduces barriers to trade and fosters direct engagement between buyers and sellers. This approach not only benefits consumers through competitive pricing and product variety but also strengthens the local economy by keeping resources circulating within the community. The event aligns with the national theme for Consumer Welfare Month 2026, “Safe Products, Confident Consumers,” emphasizing the importance of informed and empowered choices.
