ILOILO CITY — The World Travel Expo Year 10 continues its nationwide journey with a stop at SM City Iloilo from September 25 to 27, 2026. The three-day event brings destinations, tourism businesses, and travelers together for discovery, connection, and new opportunities.
A Grand Finale for the Regional Tour
Having journeyed through Davao, Cagayan de Oro, and Cebu, the expo arrives in Iloilo as the magnificent finale of its Year 10 regional tour. Organizers chose Iloilo for its cultural heritage, tourism offerings, and growing role in the industry. The city's rich history and vibrant food scene make it an ideal host for this milestone event.
The theme, "Xtraordinary Journeys, Xceptional Memories," captures the spirit of the gathering. It highlights the people and experiences behind travel, giving visitors a chance to discover destinations and connect with the businesses and communities that make each journey possible.
Travel as a Human Experience
Miles Caballero, Managing Director of World Travel Expo, emphasized that the heart of the event has always been people. He said it is about the destinations that inspire travelers, the communities that welcome them, and the individuals who work behind every memorable experience.
This people-centered philosophy shapes every aspect of the expo. Travelers can meet tourism businesses face to face, exchange ideas, and build connections that extend beyond the event itself. The gathering fosters partnerships that can lead to new opportunities for everyone involved.
Showcasing Western Visayas and Beyond
The Iloilo leg brings a wider selection of destinations closer to travelers in Western Visayas. It also gives destinations within the region an opportunity to share their stories with visitors. Regional tourism stakeholders gain a venue to promote local products, experiences, and attractions.
Organizer Ad Asia Events describes the Iloilo stop as a showcase of Western Visayas as a key growth market in Philippine tourism. The expo positions the region as a must-visit destination for travelers seeking culture, beauty, and meaningful journeys. Visitors can explore travel offerings while connecting with industry participants.
A Nationwide Celebration of Travel
The 10th-year series has brought the expo to major tourism markets across the Philippines. The 2026 calendar includes events in Davao, Cagayan de Oro, Cebu, Iloilo, and Metro Manila. This nationwide reach reflects the expo's commitment to serving travelers and businesses in every region.
Each stop builds on the success of the previous one, creating a ripple effect of connections and opportunities. The Iloilo gathering marks another step in that journey, bringing the travel community together for three days of discovery. Organizers expect strong attendance from both local and regional participants.
Join the Celebration at SM City Iloilo
The World Travel Expo Year 10 runs from September 25 to 27, 2026, at SM City Iloilo. Travelers, tourism stakeholders, and curious visitors are invited to attend and experience the best of what the industry has to offer.
The event offers a chance to discover new destinations, meet the people behind memorable journeys, and create connections that last. As the Year 10 regional tour concludes in Iloilo, the expo reaffirms its mission to celebrate travel in all its forms. It is an invitation to explore, connect, and create exceptional memories.
