GENERAL SANTOS CITY — The SOCCSKSARGEN region is inviting tourists to return, declaring itself safe and ready nearly two months after a devastating magnitude 7.8 earthquake struck in June. Tourism officials are working to rebuild traveler confidence and revive the region's vibrant tourism industry.
A Region on the Road to Recovery
The earthquake, which struck on June 8, 2026, severely affected Glan, Sarangani, the region's top same-day destination. Landslides and damaged roads isolated communities, while several hotels and tourist sites sustained structural damage. The immediate impact was a sharp decline in visitor arrivals and widespread event cancellations.
Overnight arrivals to Soccsksargen dropped by 13.8 percent to 873,584 from January to June, compared to over one million in the same period last year. Same-day arrivals also decreased significantly. Despite these setbacks, the region is now focused on rebuilding its tourism sector.
Infrastructure Repaired, Services Restored
Department of Tourism (DOT) Region 12 Director Nelia Arina assured the public that Sarangani and the rest of the region are slowly reopening. "We are ready after the 7.8 magnitude earthquake. It's only the guests who are a bit reluctant because of what happened," she said during the SOX Investment Tourism Forum.
Arina acknowledged the cancellations of events and weddings that followed the quake. However, she emphasized that the region is safe and prepared to accept guests again. The General Santos International Airport has reopened, and Makar Port has resumed limited passenger and cargo operations.
South Cotabato's Continued Appeal
Despite the challenges, South Cotabato still recorded over one million tourist arrivals in the first half of 2026. The province welcomed 1,098,706 visitors from January to June, including 981,683 same-day visitors and 117,023 overnight tourists. This reflects the enduring appeal of its natural attractions and events.
Lake Sebu remains the province's top destination, followed by Tupi, Banga, Surallah, and Tampakan. Tourism related to meetings, incentives, and conventions remained strong, particularly in Koronadal City. The province's tourism office is optimistic about sustaining momentum.
Top Destinations Awaiting Visitors
Lake Sebu, the crown jewel of South Cotabato, is fully open and ready for tourists. Visitors can enjoy the Seven Falls, zipline adventures, T'boli cultural experiences, and serene lake boat rides. The destination continues to attract nature lovers seeking peaceful surroundings.
Tupi offers agritourism experiences at the Strawberry Guyabano Farm. Glan's Gumasa Beach, famous for its powdery white sand, has seen 16 resorts reopen after safety inspections. General Santos City, the Tuna Capital, welcomes visitors to its fish port complex and Queen Tuna Park.
Overcoming Traveler Hesitancy
The biggest challenge now is public perception. The earthquake's vivid images have left a psychological impact on potential travelers. Tourism officials are actively promoting the region's readiness and safety through recovery campaigns.
The Regional Disaster Risk Reduction and Management Council is formulating an Early Recovery Plan. Government agencies are working closely with local units to accelerate rehabilitation. The message is clear: SOCCSKSARGEN is open, safe, and eager to welcome guests once more.
