Palawan — Palawan celebrates a monumental leap in regional progress as the AATOPPPP Travel Mart 2026 officially opens at SM City Puerto Princesa. Following the inspiring Puerto Princesa Tourism Summit, this exciting three day event brings together hotels, community-based sustainable tourism groups, and travel agencies to showcase the city's finest attractions.
Showcasing Local Destinations And Tourism Enterprises
The vibrant trade fair features an impressive lineup of exhibitors, including premier hotels, airlines, and the world renowned Puerto Princesa Underground River. Residents and visitors can explore exclusive travel packages, unique local products, and exciting getaway offers designed to highlight the beauty of the region. Such wonderful exhibits make discovering local wonders easier and more engaging than ever.
Fostering Strategic Partnerships And Community Growth
Spearheaded by the Office of the City Tourism under City Tourism Officer Demetrio “Toto” Alvior Jr., the initiative strengthens collaboration among industry stakeholders. Operating under the theme "One Destination. One Vision. One Future," the event creates valuable networking opportunities for local enterprises and businesses. This united front ensures long-term economic vitality and sustainable tourism development.
Celebrating Community Collaboration And Bright Tourism Horizons
Witnessing local leaders and tourism stakeholders unite to champion regional growth fills the entire community with boundless optimism and pride. Embracing collaborative initiatives paves the way for a wonderfully prosperous and connected future. It is a delightfully positive celebration of culture, partnership, and bright travel horizons!









