ANGELES CITY, PAMPANGA — Some of the best products in Central Luzon aren't found in supermarkets. They're made by farmers, cooperatives, and small enterprises—and they're coming to Angeles City. The 9th CARP Regional Trade Fair is set to take over MarQuee Mall from November 14 to 17, 2026, bringing together agrarian reform beneficiaries and local MSMEs from across the region for a celebration of homegrown produce, craftsmanship, and entrepreneurial spirit. And admission is free.
What to Expect
The fair is a showcase of everything that makes Central Luzon's agricultural communities thrive, featuring farm-fresh and agri-products direct from farms, fresh crops, and regional specialties straight from the hands that grow them. Processed foods and delicacies include local treats, condiments, and packaged goods from the seven provinces of Central Luzon: Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales. Handicrafts and non-food goods range from indigenous crafts and home decor to wearables, woodcraft, and wellness items created by agrarian reform beneficiaries and local MSMEs . The event is organized by the Department of Trade and Industry Region 3 under the Comprehensive Agrarian Reform Program, and it serves as a vital platform for rural enterprises to connect with institutional and retail buyers.
The Track Record That Speaks Volumes
The CARP Regional Trade Fair isn't just a market—it's a proven platform for rural enterprises. The 8th edition, held at MarQuee Mall, featured 102 CARP-beneficiary MSMEs and generated over PHP 9.9 million in sales, with PHP 6.10 million from cash sales, PHP 2.80 million from booked orders, and PHP 1.01 million from negotiations . Pampanga led all provinces with approximately PHP 4.007 million in sales, followed by Nueva Ecija at PHP 2.62 million and Bataan at PHP 894,628.50, while a dedicated section for coconut-based products under the Coconut Farmers and Industry Development Plan alone generated over PHP 1.9 million from 17 MSMEs . For agrarian reform beneficiaries, trade fairs like this are more than events—they're lifelines, providing market access that small producers often struggle to find, business linkages with institutional and retail buyers, exposure for products that deserve a wider audience, and income that sustains families and communities. As DTI Region 3 Director Edna Dizon put it: "The success of this year's trade fair underscores the impact of our continuous support to ARBOs through capacity building, product development, and access to markets." Whether you're a food lover looking for authentic regional delicacies, a shopper searching for unique handicrafts, or simply someone who wants to support local farmers and producers, the 9th CARP Regional Trade Fair is worth a visit.
