PHILIPPINES — Ayala Land's Vertis North received a Silver Award for Excellence in Brand Strategy at the Marketing Excellence Awards Philippines, held on August 7, 2026, at the Grand Hyatt Manila. The award recognized a campaign that positioned the estate's Rain Garden as both resilience infrastructure and a community destination.
A Park That Does More Than Meet the Eye
At the center of the campaign is a piece of engineering that most visitors experience simply as a park. The Vertis North Rain Garden is a two-hectare green space that doubles as a stormwater catchment system. It can store up to 5,318 cubic meters, or about 5.3 million liters, of stormwater during heavy rains.
Green and inviting on the surface, the Rain Garden is engineered below to capture and manage rainwater while reducing runoff. It filters pollutants, recharges groundwater, and cools the surrounding urban environment. This dual purpose reflects Ayala Land's broader approach to climate-resilient estate design.
Building a Resilient Estate
Vertis North is a 29-hectare master-planned central business district developed as a joint venture between Ayala Land and the National Housing Authority. Formally launched in 2012 with an estimated total investment of ₱65 billion, it serves as Quezon City's modern commercial and residential center.
The estate is bounded by EDSA, North Avenue, Mindanao Avenue, and Quezon Avenue. It connects directly to the MRT Line 3 and EDSA Busway, with access to the North Triangle Common Station and the Metro Manila Subway. This transit-oriented design makes it a major hub for Northern Metro Manila.
Key components include Ayala Malls Vertis North, Seda Vertis North, Solaire Resort North, and premium office towers. Residential developments by Alveo Land and Avida Land complete the live-work-play ecosystem. The Rain Garden ties these elements together by providing a shared green space that serves everyone.
A Campaign That Changed Perceptions
Launched in 2025, the campaign brought the Rain Garden's dual role into the spotlight. It showcased the space as both an important element of the estate's resilience infrastructure and a destination where people could gather and connect. The goal was to transform an often-overlooked feature into a recognizable destination.
Through social media content and community-driven activities, the campaign generated increased interest and foot traffic. Audiences were encouraged to experience and share the Rain Garden online. The initiative made its environmental and protective functions more visible to the community while enhancing everyday experiences.
Why This Matters for Real Estate
The recognition reinforces Vertis North's position as a modern, people-centered estate where thoughtful urban planning strengthens climate resilience. It demonstrates how infrastructure can become a space that people see, use, and value every day, not just during storms.
For the real estate sector, the award highlights a growing trend: buyers increasingly prioritize developments that integrate green spaces and climate-resilient features. Estates that invest in these elements gain a competitive advantage in attracting residents and commercial locators.
Ayala Land's approach reflects a broader shift in how developers think about parks. They are no longer just amenities but essential components of urban resilience. The Rain Garden proves that protective infrastructure and community space can coexist beautifully.
