MAKATI CITY — In a market where new residential projects often require years of waiting, Blakes Tower offers a rare and valuable proposition: immediate move-in. Developed by Eton Properties Philippines Inc. (EPPI), the real estate arm of the Lucio Tan Group, this mixed-use high-rise is strategically positioned at the convergence of Malugay, Yakal, and Chino Roces Streets in Makati's western central business district. With 11 floors of modern office space and 15 residential floors, the tower provides a live-work-play environment that appeals to professionals, investors, and families seeking a prime Makati address.
A Strategic Location with Strong Connectivity
Blakes Tower sits at the crossroads of key business, lifestyle, and transport hubs, offering seamless access to major thoroughfares, shopping centers, schools, and hospitals. This central positioning is a significant driver of both residential appeal and long-term property value. The development is part of the two-hectare Eton WestEnd Square, integrating residential units with office and retail spaces, creating a self-contained ecosystem that reduces the need for long commutes. For investors, this integration supports steady demand from tenants who prioritize convenience and accessibility.
Diverse Unit Mix and Comprehensive Amenities
Blakes Tower offers Studio, One-Bedroom, and Two-Bedroom units designed to accommodate young professionals, city-based families, and property investors. The residential floors feature dedicated lobbies and high-speed elevators for privacy and convenience. Residents have access to a suite of thoughtfully curated amenities, including adult and kiddie pools, a fitness gym, music and recreation rooms, an events hall, landscaped gardens, and a Sky Lounge with panoramic views of the Makati skyline. These spaces are designed to support both work and leisure, enhancing the property's appeal to renters and end-users alike.
A Proven Investment with Strong Market Fundamentals
Blakes Tower contributes nearly 16 percent of Eton's residential sales target for 2025, following the company's strong market rebound in 2024, when residential sales revenues more than tripled year-on-year. This performance reflects sustained demand for move-in-ready properties in prime business districts. The ready-for-occupancy (RFO) status of Blakes Tower is a key selling point, allowing buyers to move in immediately—a significant advantage in Makati's competitive property market. With Eton Properties' high-rise portfolio now nearing 9,000 units across Metro Manila, the developer's track record adds a layer of institutional confidence for investors.
Long-Term Value and Rental Potential
Blakes Tower presents strong potential for rental income and long-term capital appreciation. Its strategic location within Makati's western CBD, combined with steady demand from students, young professionals, and city-based renters, positions the property for continued value growth. The mixed-use design, central location, and accessibility make it a sound addition to any property portfolio. For investors, the combination of immediate occupancy, modern amenities, and a prime address offers both short-term cash flow and long-term asset appreciation.
