CLARK, PAMPANGA — Three of the country's most recognized real estate platforms—Rent.ph, Homes.ph, and Filipinohomes—have converged at the SMX Convention Center Clark for Franchise Pinas 2026, the largest franchise expo in Central Luzon. The two‑day event, which runs from May 29 to 30, is organized by EPIC Events and expects to draw over 30,000 visitors seeking business opportunities from more than 200 franchise brands.
The participation of the three platforms, all linked to the FilipinoHomes network founded by 2024 International Realtor of the Year Anthony Leuterio, marks a significant presence at an expo that has become the region's premier gateway for entrepreneurship. Rent.ph, the country's leading online rental marketplace, offers a franchise model that enables partners to manage rental transactions at scale. Homes.ph, a comprehensive real‑estate and property‑listing platform, provides a digital storefront for agents and brokers. Filipinohomes, the network's flagship sales arm, connects over 600 developer partners to buyers across the Philippines and the global Filipino diaspora.
A Franchise Model Built on Digital Real Estate
The three platforms represent a distinct category in the franchise landscape: technology‑driven real‑estate services. Unlike traditional brick‑and‑mortar franchises, Rent.ph and Homes.ph offer franchisees a digital infrastructure that includes automated rent collection, listing management, and client‑matching tools. Filipinohomes, with its 143 offices nationwide, provides a proven model for scaling a real‑estate brokerage through a combination of physical presence and digital reach.
For the thousands of visitors exploring franchise opportunities at SMX Clark, the real‑estate platforms offer a low‑capital entry point into an industry that continues to grow despite broader economic headwinds. The Philippine property market, valued at approximately $94 billion in 2026, remains one of the country's most resilient sectors. Franchise Pinas provides a direct avenue for aspiring entrepreneurs to partner with established brands in this space.
Clark as a Franchise and Investment Hub
The choice of Clark as the venue for Central Luzon's largest franchise expo reflects the Freeport's growing status as a business and investment destination. Clark Development Corporation is on track to hit its ₱12.35‑billion full‑year investment target, with first‑quarter commitments already approaching ₱10 billion. The SMX Convention Center, which also hosts MICE events and international conferences, provides the infrastructure for large‑scale gatherings that attract investors and entrepreneurs from across the region.
Franchise Pinas 2026, by bringing together over 200 brands and 30,000 visitors, reinforces Clark's role as a nexus for business expansion beyond Metro Manila. For Rent.ph, Homes.ph, and Filipinohomes, the expo offers a platform to connect with potential franchisees who will carry the network's brand into new territories. As the two‑day event unfolds, the three platforms are not merely exhibiting; they are recruiting the next wave of partners who will extend the FilipinoHomes network deeper into Central Luzon and beyond.
