CEBU CITY — Cebu Landmasters Inc. (CLI) is pushing ahead with one of its most aggressive expansion drives yet, rolling out a ₱48‑billion pipeline of project launches across the Philippines for 2026. The VisMin‑based developer is leveraging strong housing demand and a deep landbank to deliver new residential, mixed‑use, and township communities in both established and emerging growth areas. This expansion is positioning the company as a key choice for homebuyers looking for master‑planned, amenity‑rich developments.
In a boardroom meeting held today, Cebu Landmasters executive chairman and founder Jose “Joe” Soberano III, Ma. Rosario “Marose” Soberano, Senior EVP and Treasurer, and member of the Board of Directors, and president and CEO Jose Franco Soberano sat down with Filipinohomes founder Anthony Leuterio to discuss the developer’s 2026 roadmap and opportunities to connect more Filipino buyers to CLI projects. The high‑level session centered on aligning CLI’s project pipeline with the reach of one of the country’s largest real estate networks, integrating inventory, digital platforms, and nationwide sales forces. The meeting underscored how strategic partnerships and strong distribution channels can accelerate take‑up for CLI’s growing project portfolio.
Pushing into Metro Manila and Luzon
A major highlight of the pipeline is CLI’s stronger push into Metro Manila through its upcoming multi‑phase residential and retail project in Pasig City. Designed as a modern community with multiple residential towers and integrated retail, the Pasig development marks the company’s formal entry into the NCR market. This project is being positioned as a new option for buyers who want VisMin‑style community planning and developer reliability in a highly accessible Metro Manila location.
Beyond Pasig, Cebu Landmasters is firming up its Luzon presence with a flagship township in Cavite and several new VisMin townships now in various stages of planning and launch. The Cavite estate is envisioned to feature thousands of homes and a full mix of residential, commercial, and institutional components, offering more affordable options just outside the capital region. At the same time, CLI is doubling down on key VisMin cities through large estates and townships—such as major sites in Cebu and nearby growth corridors—designed for modern Filipino families, from starter homes to more upscale condominiums and subdivision communities.
Disciplined Expansion Fueled by Capital Outlay
To support this multi‑front expansion, Cebu Landmasters has set a significant capital expenditure program for 2026, prioritizing active project development and carefully timed launches across Luzon and VisMin. The leadership team, led by executive chairman Joe Soberano, senior EVP and treasurer and board member Marose Soberano, and president and CEO Franco Soberano, emphasized a disciplined approach to landbanking, construction, and marketing while maintaining a clear focus on real end‑user housing demand. For homebuyers, the message from today’s boardroom discussion is clear: more choices are coming—from vertical living in Pasig to township lifestyles in Cavite and VisMin—powered by collaboration between Cebu Landmasters’ leadership team and one of the country’s largest real estate sales networks.
