DAVAO CITY – Leuterio Realty & Brokerage recently conducted a product knowledge seminar held at Davao office, focusing on Aeon Luxe Properties' residential developments as the Davao-based developer continues to expand its footprint in the city's upscale real estate market.
The session gathered property consultants for an in-depth look at Aeon Luxe's portfolio, which includes the iconic Aeon Towers and the six-tower Aeon Bleu Residences—projects that have helped reshape Davao's skyline over the past several years.
Leuterio Realty at a glance
Leuterio Realty & Brokerage is owned and managed by Anthony Gerard O. Leuterio, who also founded Filipino Homes, one of the country's largest real estate networks. The brokerage has been operating since 2008 and has positioned itself as a significant player in real estate project selling, online marketing, and agent training.
The company has sold hundreds of properties across various segments—from mass housing to high-end condominiums and private properties—and has consistently received awards and recognitions for top sales performance with developer partners. With a team of over 1,000 professionals, Leuterio Realty emphasizes developing high-performance agents through regular training and product knowledge sessions.
What is Aeon Luxe?
Aeon Luxe Properties, Inc. is a Davao-based real estate developer founded in 2017 and owned by FTC Group Holdings, a company with diverse business interests across different sectors . The developer has positioned itself at the forefront of Davao's urban transformation, focusing on mixed-use developments that combine residential, hospitality, and commercial components.
Key projects include:
Aeon Towers: A 33-story iconic premium development in Davao City featuring world-class amenities. It was conceived as a landmark project that blends luxury with practicality, setting a new standard for upscale living in Mindanao.
Aeon Bleu Residences: A six-tower mixed-use development situated on a 1.6-hectare property along Bacaca Road. The project includes residential towers, a condotel, a corporate tower, and Club Aeon—a five-story amenity hub featuring a luxury lobby, basketball court, fitness facility, children's playroom, entertainment area, and six themed pools.
In September 2024, Aeon Luxe held a topping-off ceremony for two of Aeon Bleu's 26-story towers, marking completion of their structural frameworks 20 months after groundbreaking. The company has since opened a new sales and marketing executive office on the 9th floor of Aeon Towers in Bajada, Davao City, enhancing accessibility for brokers and clients.
Why product knowledge seminars matter
In real estate, product knowledge is often described as a sales team's strongest currency . When agents understand not just what they're selling but how a project is built, what's included, and why specific features stand out, they earn buyer trust more quickly.
Industry experts emphasize that deep product knowledge separates good sales teams from great ones. Agents who can speak fluently about a development's construction, finishes, floorplans, and process give buyers confidence that they're in expert hands . That confidence translates to smoother transactions and stronger client relationships that extend beyond a single sale.
For developers like Aeon Luxe, these seminars serve a practical purpose: ensuring the brokers marketing their projects can answer buyer questions accurately. With Aeon Bleu's three towers expected for turnover in late 2025 and new phases still in development, having well-informed agents on the ground matters.
For Leuterio Realty, regular training sessions reflect the brokerage's emphasis on agent development—a strategy that has helped it earn consistent recognition from developer partners over the years.
