The Bridges of Benevolence Initiative (BBI) Foundation, Inc., the corporate social responsibility arm of BB International Leisure and Resort Development Corporation, is distributing PHP 4.5 million worth of rice donations to families affected by typhoons and flooding in Pampanga. The relief mission is taking place from September 3 to 5, 2026, targeting residents of San Simon and Sto. Tomas, two municipalities that have been severely impacted by the recent weather disturbances. This initiative is part of the foundation's "Malasakit at Bayanihan Series," which highlights how Clark Freeport Zone locators support community resilience and recovery beyond their standard business operations.
Rice Distribution in San Simon and Sto. Tomas
City of San Fernando, Pampanga. The BBI Foundation's relief mission covers San Simon and Sto. Tomas, two municipalities that were among the hardest-hit by the recent flooding. The foundation, the CSR arm of BB International Leisure and Resort Development Corporation—which operates Midori Clark Hotel and Casino and Aqua Planet—has mobilized its resources to provide immediate assistance to affected families. This builds on the foundation's history of disaster response, having previously delivered PHP 500,000 worth of rice assistance to Hermosa, Bataan, as part of its ongoing commitment to community welfare.
The distribution period runs from September 3 to 5, ensuring that families receive essential food supplies as they begin the process of recovery. BB International Executive Irineo "Bong" Alvaro, Jr. has been a consistent advocate for community support, with the company dedicating 2% of its revenues to Corporate Social Responsibility initiatives. This sustained commitment to social welfare has made the BBI Foundation a key player in disaster response efforts across Central Luzon.
A Broader Commitment to Community Resilience
City of San Fernando, Pampanga. The BBI Foundation's relief mission is part of a larger tradition of corporate social responsibility in the Clark Freeport Zone. The foundation has previously supported flood-affected communities in San Simon, San Luis, and Sto. Tomas, reaching out to 14,000 families in previous relief drives. Beyond disaster relief, the BBI Foundation has also supported environmental conservation, including a PHP 3 million donation for mangrove rehabilitation in Sasmuan, and contributed to education and health programs across the region.
This latest donation of PHP 4.5 million in rice aid demonstrates the power of public-private partnerships in addressing the needs of communities affected by natural disasters. As Pampanga continues to recover from the impacts of the enhanced southwest monsoon, the support of corporate foundations like BBI ensures that affected families receive the assistance they need to rebuild their lives.
