PH's First Packaging and Labeling Hub Opens in Butuan to Boost MSMEs

Updated Jul 15, 2026
ByHOMESPH NEWS
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Summary

The Philippines' first Shared Service Facility on Packaging and Labeling, a PHP150-million hub, launched in Butuan City on July 13, 2026, to provide Caraga MSMEs with affordable, modern packaging and printing services to boost product competitiveness.

Business & Economy

PHOTO COURTESY: DTI Caraga (FACEBOOK PAGE)
PHOTO COURTESY: DTI Caraga (FACEBOOK PAGE)

BUTUAN CITY — A groundbreaking facility aimed at transforming the competitiveness of micro, small, and medium enterprises (MSMEs) in the Caraga region was officially launched on July 13, 2026. The PHP150-million Shared Service Facility (SSF) on Packaging and Labeling, the first of its kind in the Philippines, was inaugurated by the Department of Trade and Industry (DTI) Caraga during the kickoff of the 2026 MSME Development Week. The hub, named FSUU MIRACLE, is located in partnership with Father Saturnino Urios University (FSUU), which serves as the project's cooperator by providing the infrastructure and technical support.

A One-Stop Printing Hub for MSMEs

The facility is envisioned to serve as Caraga's One-Stop Printing Hub, providing MSMEs with modern packaging, labeling, and printing services at affordable costs. Services will include packaging design, label development, commercial printing, die cutting, prototype production, and technical assistance on branding, enabling enterprises to improve product presentation, comply with labeling standards, and reduce production costs.

The project was conceptualized during a learning mission to ProPak Asia in Bangkok, Thailand in June 2024, where DTI officials recognized the opportunity to bring world-class packaging solutions to the Philippines. DTI Caraga Regional Director Gay Tidalgo noted that the facility was five years in the making. The FSUU MIRACLE acronym stands for "Modern Implementation for Revolutionizing Advanced Cutting-edge Layout and Excellent Printing Solution".

Empowering MSMEs and Creating Opportunities

FSUU President Fr. Randy Odchigue said the facility will also benefit entrepreneurship and marketing students, who can gain practical experience in graphics and design. The facility will not only help MSMEs expand their market reach but also contribute to job creation in the region. Secretary Cristina A. Roque reaffirmed DTI's partnership with FSUU during her visit to Butuan on July 7, highlighting the agency's commitment to equipping Filipino MSMEs with modern technologies and innovation-driven support services. As one of the first of its kind in the country, this hub is set to be a game-changer for local enterprises, helping them compete both locally and globally.

HOMESPH NEWS

Jul 15, 2026

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