CITY OF SAN FERNANDO, PAMPANGA — Halloween isn't just about costumes and candy. In San Fernando, it's also about supporting local businesses — and scoring some unique finds while you're at it. The Halloween 2026 Trade Fair is wrapping up today, October 31, 2026, at WalterMart San Fernando (San Agustin). If you haven't dropped by yet, this is your last chance to explore what 14 local MSMEs have to offer.
The 14 Local MSMEs You Can Support
The trade fair is a showcase of Kapampangan creativity and entrepreneurship, featuring a diverse lineup of 14 participating merchants. Among them are Yel's Food Products, Stitchery by Hannah, RML OBRA Arts and Crafts Manufacturing, Gandara's Charms and Fashion Accessories, CruzShi Maki, Purple Toque, Ollie's Footwear, Juancho Cakes and Pastries, Teacher Maricris Printing Services, Collections by YAY, Marie and Marley's Goodies, Glitz and Glamz Fashion Shop, D4A Homecraft, and Be Sweet. From food and pastries to fashion accessories, footwear, crafts, and printing services, there's something for every kind of shopper, making the trade fair a one-stop destination for those looking to bring home something uniquely Kapampangan. The event was organized by the City Investment Promotion and Public Employment Services Office of LGU San Fernando, the Department of Trade and Industry Pampanga through Negosyo Center San Fernando, and WalterMart San Fernando, with the ribbon-cutting ceremony held on October 29, 2026.
Why This Matters
Trade fairs like this do more than give you a reason to shop—they give local entrepreneurs a platform to be seen, to connect with customers, and to grow their businesses. For San Fernando, it's a reflection of the city's commitment to empowering MSMEs, a commitment that has been consistently demonstrated through various programs and initiatives. By bringing together local sellers and shoppers in one space, the city is strengthening its local economy one transaction at a time, creating a ripple effect that benefits not just the entrepreneurs themselves but also their families, employees, and the broader community. Today is the last day, so if you're in the area, stop by WalterMart San Fernando, meet the makers behind these local brands, and bring home something uniquely Kapampangan. For updates and community posts, check out WalterMart Mall on Facebook or the official DTI Pampanga Facebook Page. Support local. Shop small. Celebrate Kapampangan craftsmanship.
