ILOILO CITY — Today is the final day of the Franchise Negosyo para sa Iloilo Expo at SM City Iloilo. The two-day event closes tonight at 7:00 PM, giving aspiring entrepreneurs one last chance to explore business opportunities before the expo wraps up.
Final Hours to Seize the Opportunity
The expo runs from 10:00 AM to 7:00 PM at SM City Iloilo along Senator Benigno S. Aquino Jr. Avenue in Mandrriao. Admission remains free, and walk-ins are welcome. Organizers encourage Ilonggos to visit today and not miss the chance to explore franchise concepts under one roof.
Attendees will discover investment packages tailored to different budget levels and business interests. From food and beverage concepts to retail and service brands, the expo showcases opportunities for every entrepreneurial aspiration. Visitors can speak directly with brand representatives and ask operational questions.
Free Seminars Available Until Closing
A free seminar on investing in the right franchise continues at the Stage Area until the event ends. Industry practitioners are sharing practical insights on franchising fundamentals, the advantages of buying a franchise, and the pros and cons of the business model.
Participants learn how to assess whether franchising suits their goals and how to identify the right franchise for their resources. The seminar also covers strategies for becoming a successful franchisee and detecting franchise scams. These sessions equip attendees with knowledge needed before committing capital.
Top Brands Await Today’s Visitors
Participating brands represent a diverse cross-section of the Philippine franchise landscape. Food concepts include 7-Eleven, Angel’s Pizza, Bread & Butter, Buko Twist, Famous Belgian Waffles, Figaro Coffee Company, Kuya J Restaurant, Lugaw ni Bossing, Mister Donut, Pancake House, Popeyes, Sbarro, The Hungry Pita, The Shawarma Shack, Tuna Republic, Villa Tuna, and Waffle House.
Retail and service brands add further variety, including Generika Drugstore, Go2Meds Pharmacy, Grainsmart Café, House of Sugar Cane, LT&G Credit Line, R. Lapid’s, Santino’s Supreme Italian Pizza, TGP The Generics Pharmacy, Uncle Ben Barber Shop, and Uncle John’s. Business support providers like Francorp, U-Franchise, GCash for Business, PLDT Enterprise, Timora, and UnionBank are also present.
Why Tonight Matters for Aspiring Entrepreneurs
The expo serves as more than a marketplace for franchise packages. It creates a platform for networking, business matching, and knowledge exchange. Aspiring entrepreneurs can evaluate which opportunity aligns with their skills and capital before making a decision.
Franchise businesses create jobs, stimulate supply chains, and diversify the local commercial landscape. By bringing national brands to Iloilo, the expo strengthens the province’s position as a rising hub for enterprise and innovation. Tonight marks the final opportunity for Ilonggos to take that first step.

