ANGELES CITY, PAMPANGA - Between the rugged mountain ranges of Northern Luzon and the bustling commercial plains of Central Luzon lies a vibrant bridge of trade, culture, and human stories. Bringing the rich bounty of the north straight to the heart of Pampanga, the Department of Trade and Industry (DTI) Nueva Vizcaya has officially launched its heavily anticipated regional showcase, "NVyond Borders: Pampanga – A Lako ti Vizcayano Trade Fair." The grand ribbon-cutting ceremony opened on September 21, 2026, at the lively Event Center of Ayala Malls MarQuee in Angeles City. Backed by the local executive framework of Angeles City Mayor Carmelo "Jon" B. Lazatin II, the week-long exposition serves as an open invitation for Angeleños and Cabalens to experience the genuine character of the Novo Vizcayano community.
More Than a Market: Stories Behind the Craft
Step past the mall corridors and you will find an exhibition floor that transcends standard retail. NVyond Borders is curated to spotlight the intimate human narratives woven into every item on display—honoring the generational farmers who coax life from fertile highland valleys, the master wood-carvers and weavers preserving ancestral traditions, and the small-scale entrepreneurs daring to scale beyond regional boundaries. The stalls overflow with a rich multi-sensory spread, including highland agriculture such as crisp, chemical-free organic vegetables, hand-picked seasonal fruits, and specialty artisanal food preserves harvested straight from Vizcaya's verdant farms. The fair also features handcrafted heritage items, including indigenous textiles, intricate hand-loomed apparel, and signature home accents reflecting deep-seated cultural pride. "In every single vegetable, fruit, or piece of handicraft on display, there is an unspoken story of relentless hard work, raw talent, and uncompromised creativity," local trade organizers shared during the opening program.
Strengthening MSMEs Through Metro Linkages
For local Micro, Small, and Medium Enterprises (MSMEs) from Nueva Vizcaya, crossing provincial borders provides a vital commercial lifeline. By plugging directly into Angeles City's high-traffic consumer base at MarQuee Mall, these rural makers gain invaluable exposure, direct market feedback, and immediate retail sales that fuel their home cooperatives. The Angeles City Government continues to champion these cross-regional partnerships, ensuring that municipal spaces remain dynamic incubators for inter-provincial economic growth and cultural appreciation. This initiative aligns with the city's broader efforts to support local businesses and promote inclusive economic development.
Plan Your Visit to MarQuee Mall
The trade fair is fully operational, beautifully lit, and ready for weekend shoppers looking to taste, discover, and invest in authentic Northern craftsmanship. The event is located at the Event Center, Activity Center of Ayala Malls MarQuee in Angeles City, Pampanga, and runs daily until September 26, 2026. Do not just walk past the booths—taste the flavors, meet the makers, and put your purchasing power directly behind the hardworking farmers and artisans of Nueva Vizcaya!
